NIGHT AT THE MUSEUM: Sarah Jessica Parker was impressed by the artworks on display at the Galleria Nazionale d’Arte Moderna e Contemporanea, the location chosen by Maria Grazia Chiuri to show her first couture show for Fendi. “I’m really stunned, I think it’s extraordinary, I can’t believe I’m here. My only regret is that I wish my family were here,” said the actress before the show, touring the museum.
She marveled at the attention paid by artists “dedicating themselves to documenting the working class, people in service. It’s not what we typically see in one room. And [I discovered] so many Italian Pop artists that I didn’t know until now. It’s a gift inside the gift inside the gift.” While having to leave the next day, she added, smiling, that “Rome isn’t going anywhere. I will be back.”
Parker is fronting the new Fendi Baguette campaign and, asked about the longevity of the collaboration, she said, “I don’t think we [at ‘Sex and the City’] ever imagined that any house with the stature of Fendi would even loan us anything and that it was in fact a Baguette was a confluence of things that came together in a really consequential way. I feel lucky that I was the one holding it, but outside of this, it’s the relationship built with Silvia [Venturini Fendi] and the family that I’m hugely grateful for and their hospitality. And this tonight is on another level; it’s always on another level.”
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Jessica Alba, who just wrapped up the action thriller movie “The Mark,” also fronted the Baguette campaign and said “it was very different from acting, but you do play a little bit of a character. It was really fun and easy, and an honor since it’s such an iconic bag and to be part of it with Sarah Jessica Parker — wow, it’s kind of a pinch-me moment.”
Valeria Golino, who directed the short film “Love Monster,” starring Leila George and Pietro Castellitto that premiered with the show, said she and her longtime friend Chiuri thought of it over a glass of wine. “She told me what she felt she needed for this couture defilé, she gave me some input but also carte blanche. ‘Do whatever you feel, whatever inspires you,’ she said. I used the clothes and the music of the show so the film and the show are connected, my movie is married to the film,” Golino said, smiling.
