We’re living in the era of the vivacious, unapologetic “icy girl” – and we have Saweetie to thank for it. But don’t mistake this for just another TikTok aesthetic or trend you can co-opt; as the rapper detailed in a 2019 interview with
“I feel like an ‘Icy Girl’ is a hustler. She’s independent and unapologetic,” Saweetie explained in the interview, echoing themes that are still omnipresent in her career, even six years on.
The rapper has seen a meteoric rise over the past decade, first debuting to mainstream success with her song “Icy Girl” in 2017 (aka the blueprint for the philosophy), and continuing to churn out a number of other hits, like “My Type” and “Best Friend.” She’s also solidified herself as a marketing juggernaut, with brand collaborations that have ranged from a limited-time “Saweetie Meal” at McDonald’s to a viral campaign with Tinder, and most recently, a fashion collection with Forever 21.
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“I grew up shopping at Forever 21, so it feels surreal to team up with them on this amazing holiday collection,” Saweetie said in a release. “The pieces really capture the ‘Icy Girl’ aesthetic and will have everyone feeling their most fabulous self during the holidays.”
In celebration of the collaboration, we connected with Saweetie to chat through her favorite pieces from her Forever 21 collection, plus all the other products she can’t live without. From a daily gratitude journal to a stylish night-light, keep reading to shop Saweetie’s must-have products.
