LONDON — Selfridges has swung back to profit on the back of growing sales, footfall and innovative concepts such as the new private members’ club, 40 Duke, and a major tie-up with Disney last Christmas.
According to accounts set to be published on Companies House in the U.K., Selfridges Retail Ltd. reported revenue growth of more than 7 percent to 830.8 million pounds in the 52-week period ended Jan. 3, 2026.
The company said revenue was the result of “strong footfall and sales growth” across its four U.K. stores, reflecting a focus toward more profitable, higher margin sales. Selfridges has a flagship on London’s Oxford Street, a store in Birmingham and two in Manchester.
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The store said that including sales from brand partners, total revenue stood at 1.6 billion pounds.
Operating profit rose 89 percent to 79.7 million pounds, reflecting “margin improvement and tight cost control” throughout the year. Profit before tax was 13 million pounds, compared with a loss of 15.9 million pounds in the previous year.
Post-tax profit for the period was 23.9 million pounds, up from 1.8 million pounds in 2025. The company also strengthened its financial position, ending the year with cash of 166.3 million pounds, up 22.9 million pounds on the prior year.
André Maeder, chief executive officer at Selfridges Group, said: “We’re very pleased to report strong results for 2025. They reflect the strength of our brand and our ability to deliver unique experiences for customers, with footfall up 7 percent across our stores.”
He added: “This performance comes despite difficult retail and macroeconomic environments. These challenges have been made more difficult by policy choices, such as the abolition of tax-free shopping for international visitors. We are therefore hugely encouraged to see this back on the political agenda and urge the government under new Prime Minister Andy Burnham to bring back tax-free shopping, boosting high streets and unlocking growth across the whole of the U.K.”
Maeder said that despite the macro challenges, Selfridges has continued to invest in its customer experience, “whether in London, Birmingham, Manchester or online. Our strategy is to be the most imaginative shop in the world.”
He said highlights of 2025 included the “Summer of Sound” campaign across the country; expanded beauty destinations in London and Birmingham, and the “magical” Christmas partnership with Disney.
“Momentum has continued into 2026 with the success of 40 Duke, our global-first members’ destination, and preparations are well underway for another world class Christmas at Selfridges,” he added.
In an interview with WWD earlier this year, Maeder said his strategy for Selfridges was straightforward.
“We see ourselves as a platform for our partners, and for unexpected artists, a place where customers can discover new things, a [historic] market square that offers special products. We had more than 400 pop-ups and 650 events in our four Selfridges stores last year, the majority of which were at the Oxford Street flagship. In London we have a cinema, a members’ club, beauty services, a hair salon.”
He added that Selfridges also wants to be “the most imaginative shop in the world and to spark joy by connecting people to original ideas. Our “Dream On” summer campaign is a good example. When you come into our beautiful atrium, you’ll see it’s filled with animals and imaginary figures. You can walk downstairs to the coffee shop and order sweets and cakes the same color as the animals.”
The inflatable horses, butterflies, snails and other creatures were made by the New York artist and designer Katie Stout. They were suspended from the ceiling, and populated the windows, too.
“The world is tough enough right now,” Maeder said. “Whether you come into our store for five minutes or for three hours, whether you come to meet friends or to drink an espresso on your own, we want you to experience wonder. We are here to create something special, unforgettable, an experience that stays with you. Selfridges, more than anything else, is a place of imagination, of cultural relevance, of moments that surprise.”
