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The holiday sale season always promises a major bang for your buck with the best Black Friday beauty deals, and a shiny new hair styling tool is the perfect gift for any beauty lover — or a treat for yourself. Shark Beauty is among WWD Shop editors’ go-to hair tool recommendations, and we’re anticipating major savings in Shark’s upcoming Black Friday deals.

Shark hair tools emerged from the high-tech home appliance brand Shark Ninja, which offers frequent sales throughout the year across different retailers — and that pattern of deals bodes well for potential discounts on Shark Beauty hair tools come Black Friday. Last year, we were shocked to see a Black Friday discount on the Shark FlexStyle, considering it was the newest addition to the brand’s hair tool roster last fall. We’re already seeing early Shark FlexStyle Black Friday deals on, so there’s solid potential that it’ll be marked down even further when the holiday shopping event officially arrives.

Not only do Shark Beauty hair tools like the Shark Beauty FlexStyle, SmoothStyle hair dryer brush, SpeedStyle hair dryer, and HyperAir IQ hair dryer get WWD Shops editors’ stamp-of-approval, but the lineup also has backing by celebrity hairstylist Chris Appleton as Shark’s Global Ambassador. Suffice to say: If you jump on the Shark’s Black Friday sales as soon as they drop, you’ll be in great shape to stun with luxe hair looks at upcoming holiday parties, winter weddings, or New Year’s Eve celebrations.

Below, check out early Shark FlexStyle Black Friday sales you don’t want to miss, along with our top picks for your holiday hair shopping spree.

Shark is sharing an exclusive discount for WWD readers: Use code WWD15 at checkout to score 15 percent off any product over $150 at

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Build Your Own Shark FlexStyle Air Styling & Drying System

This early Shark FlexStyle Black Friday deal allows you to totally customize your styling process. Not only is it priced lower than the original hair tool right now, but you can choose from three attachments or accessories from Shark’s collection to bundle with the FlexStyle. You’ll get all the same damage-free hair drying and speedy styling capabilities, but this deal allows you to hone in your hair type and styling needs. Take your pick from the Styling Concentrator, FrizzFighter Finishing Tool, Auto-Wrap Curler attachments, Curl-Defining Diffuser, Wide-Tooth Comb, and the range of Round, Paddle, and Oval Brush attachments. You can even customize your colorway, with two options between classic Shark “Stone” hue and a sleek black iteration.

Price upon publish date of this article: $259.99

Build Your Own Shark Speedstyle

The SpeedStyle hair dryer is one of the newest additions to Shark’s lineup of expert hair tools, and similar to the Build Your Own FlexStyle deal, this early Black Friday markdown saves you serious cash while granting supreme authority while drying and styling. This hair dryer is like none other that’s come before, because it couples intuitive heat with the exclusive attachments that marked the Shark FlexStyle’s claim to fame — and a small size that makes it a great travel hair dryer.

The Build You Own Shark SpeedStyle comes with the original hair dryer, along with your choice of two innovative attachments for just $150 right now. Those hunting for a curly hair dryer can snag the DefrizzFast Diffuser or Lift & Stretch Wide-Tooth Comb attachments for defined coils, while straight and wavy hair types will get a sleek finish from the Turbo Concentrator and QuickSmooth Brush. You can also go for a voluminous blowout with Express Touchup Brush or lock in shine with the RapidGloss Finisher attachment.

Price upon publish date of this article: $149.99

Shark HyperAir IQ Hair Dryer

Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Best Buy Top-Quality Store Badge on Google: 4.7/5 stars

$159.99 $229.99 30% off

$129.99 $179.99 28% off

If you’re in the market for a major hair dryer upgrade, the Shark hair dryer Black Friday sales will be the best chance to snag the Shark HyperAir IQ Hair Dryer for less. It debuted back in 2021 as Shark’s very first foray into hair tools and swiftly put the innovative brand on the beauty map. The HyperAir IQ changed the game for its high velocity airflow and mild heat, along with a negative ion generator, which does away with potential damage and leaves the hair feeling soft, shiny, and healthy. It goes a farther than just drying, as it offers interchangeable attachments, such as a concentrator, diffuser, and styling brush, that can either smooth style or define curls along the way. You can toggle between three heat and three airflow settings for maximum control, including a ‘Pre-Style’ mode for rough drying and a ‘Precision’ mode for methodical styling.

Editor testing review notes: “The HyperAir IQ hair dryer is a beautifully designed tool. It has all the details I could only expect from a smart hair dryer, including automated heat and airflow settings that adjust depending on the attachment you’re using. While it’s not the quietest hair dryer I’ve tried, it works faster than most other options on the market. It has a comfortable grip and it designed with luxurious materials, but doesn’t come with a prestige price tag.”

Price upon publish date of this article: $129.99

Shark FlexStyle Air Styling and Drying System

Amazon Top-Quality Store Badge on Google: 4.5/5 stars





You definitely won’t to miss any Shark Airwrap Black Friday sales, because this do-it-all gadget relieves the need to purchase any other hair tool, pretty much ever. The block-busting FlexStyle hair tool multitasks as a hair dryer with an assortment of seven attachments that perform as a curling iron, hair straightener, and hair dryer brush, but offers more styling control and virtually zero damage. It hinges at the handle to lock into a standard hair dryer shape, so you can pop on the concentrator or hair diffuser attachments to dry your mane with expert precision. It also unfolds to host the styling attachments that can create full-bodied curls, straight and shiny strands, salon-quality blowouts, and everything in between. Also, Shark just released limited-edition colorway bundles of the FlexStyle that are perfect for holiday gifting, with sleek options from pink, lilac, copper, and blue.

Editor testing review notes: “The hype is real — Shark’s FlexStyle is in a league of its own. There’s no other tool on the market that works as well as a multipurpose styler as it does a grade-A hair dryer. It’s a standout for its attachment configurations that are thoughtfully designed with high-quality bristles, cool touch points, and adjustable features for more customized styling. We found ourselves using all of the attachments equally, as each delivers a uniquely beautiful result.”

Price upon publish date of this article: $299

Shark SpeedStyle Hair Dryer

Sephora Top-Quality Store Badge on Google: 4.8/5 stars





The Shark SpeedStyle comes from the same vine as the Shark FlexStyle, but serves as a more focused styling hair dryer. Available in two configurations for straight and curly hair types, the new SpeedStyle offers four heat settings, three airflow settings, and a cool shot to lock in styles. Instead of intense heat, this digital hair dryer employs strong airflow to minimize damage, along with specialized technology that monitors temperature 1,000 times per second. It’s equipped with three attachments that click into place and allow you to style while you dry, such as the Turbo Concentrator, QuickSmooth Brush, Lift & Stretch Wide-Tooth Comb, DefrizzFast Diffuser, or the flyaway-zapping RapidGloss Finisher.

Editor testing review notes: The SpeedStyle is amazingly easy to navigate for a multi-tasking hair dryer. While it’s super lightweight, this hair dryer that doesn’t compromise on power — I was able to take my hair from wet to fully dry and styled in just 10 minutes. Of all the attachments, the most impressive was the RapidGloss Finisher for its ability to tame flyaways and create a uniformed finish in seconds.”

Price upon publish date of this article: $199

Shark SmoothStyle Hair Dryer Brush

Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Ulta Top-Quality Store Badge on Google: 4.8/5 stars

The SmoothStyle is already the only tool in Shark’s lineup priced below 100 dollars, so any added Black Friday price drop will turn this two-in-one device into a serious steal. It expertly combines drying and styling hair in one simple step, but it’s more than just a top-tier hair dryer brush. While its airflow settings work to dry your locks and add volume, its ceramic heated plates tame frizz, enhance shine, and secure in any style for all-day wear. The brush comes in an oval shape, where the flat side works like a flat iron or straightening brush as it combs and smooths each strand, and the round edges allow you to twirl curls and flip out the ends. And, like any other Shark hair styler, it’s designed to curb damage, breakage, and hotspots with specially calibrated heat and airflow settings.

Editor testing review notes: “This device offers ultimate ease, as it creates shiny, lustrous results you’ll get from a hair straightener, while pumping the volume as a hair dryer brush. Our tester found that the drying mode worked quicker than similar hair dryer brushes, without the risk of hair-singeing heat. The straightening comb setting makes for a brilliant addition to the Shark Beauty lineup, as it removes frizz and lends salon-level polish.”

Price upon publish date of this article: $99.99

Does Shark Do Black Friday Deals?

Yes — and they’re typically too good to pass up. Shark Ninja is known to offer steep discounts on its home appliances (last year, Shark slashed its vacuum cleaners by 61 percent off) so we’re hopeful for major deals in the hair tool space for Black Friday 2023. Over the previous Shark Black Friday sales, we’ve seen astounding discounts on top-of-the-line hair tools: In 2022, Shark shocked shoppers with price drops on the FlexStyle, which had only launched a few months prior. Similar hair tool brands don’t cut a deal on new releases, so it’s safe to say that Shark has customers covered on all fronts when it comes to holiday discounts. 

This means that we could see price drops on Shark’s brand new SmoothStyle and SpeedStyle devices, which have only been discounted as part of limited-edition sets during Amazon Prime Day. It’s also a good bet that you can snag the markdowns on Shark’s ever-popular tools that have been around for a while, like the Shark HyperAir IQ hair dryer.

Will the Shark FlexStyle Be on Sale for Black Friday?

All signs point to yes. While we won’t know for sure if it will be on sale at the end of the month, our first hint for a Shark FlexStyle Black Friday discount is that it’s already marked down on right now in its “Build Your Own” configuration. This tells us that there’s likely potential for further price drops and extra savings come Black Friday. Plus, the FlexStyle was included in Shark’s Black Friday offerings last year, despite it being a brand new release. 

Whether you’re shopping directly from Shark’s site or doing a serious hair haul at your favorite beauty retailers, there’s a good chance you’ll find deals on the FlexStyle across the board. We saw it on sale last year at top beauty destinations, too, along with Best Buy, which offered an all-time-low price point at just $215. However, the steal-worthy deal sold out incredibly fast, which is no surprise since the FlexStyle is one of the brand’s most popular beauty products on TikTok, with a whopping 476 million views and searches on the app. So, it’s imperative that you jump on Shark Airwrap Black Friday deals as early as possible to secure your do-it-all tool for less. 

Where to Find the Best Shark Black Friday Beauty Deals

While you may find good deals on Shark tools at typical beauty retailers, it’s best to shop directly on for the best deals — especially paired with WWD’s exclusive discount code WWD15 that’ll knock an additional 15 percent off items over $150.

  • Sephora: Sephora’s Black Friday beauty deals never disappoint. In 2022, the bulk of Sephora’s hair care and styling tool selection were on sale for up to 25 percent off, along with exclusive perks for Beauty Insider members. Sephora offers the entire range of Shark Beauty devices, including individual tool attachments, and they hold court at the top of the site’s bestseller lists. We don’t know for sure whether there will be Shark hair dryer Black Friday deals or Shark FlexStyle Black Friday price drops, but we’d be surprised if Sephora didn’t offer a holiday discount.
  • Ulta: Ulta’s Black Friday and Cyber Monday sales are the gifts that keep on giving, because the retailer annually offers a full week of price slashes across every beauty category. The savings tend to peak at 50 percent off, with markdowns on some of the best-rated hair tools and hair care products. We suspect that Shark will be including in the 2023 deals, considering that brand itself is knocking its price down, and that the FlexStyle is one of Ulta’s most popular hair tools.
  • Amazon: Shark hair tools are occasionally marked down on Amazon, whether for Prime Day or in the retailer’s routine flash deals. It’s a good bet that there will be Shark Beauty discounts during Amazon’s Black Friday sale this year, since the HyperAir IQ Hair Dryer was just on sale for 23 percent off during October’s Prime Day. Amazon also offers special Shark hair tool sets that include add-ons like styling clips and storage cases, so we’ll be keeping our eyes peeled come Thanksgiving week.
  • Best Buy: If the savings are anything like last year, Best Buy will be offering incredible Shark Beauty FlexStyle discounts. Best Buy was the frontrunner when it came to Shark Black Friday deals in 2022, so we recommend keeping an eye on its deals if you’re not shopping directly from the brand’s site with our coupon code. Last year, the then-new FlexStyle was marked down to $215 during Best Buy’s Black Friday sales, which accounts to nearly 30 percent in savings.

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Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. Cigliano has tested dozens of the best hair dryers and hair dryer brushes for WWD stories is always searching for the best seasonal deals on high-tech hair tools from brands like Shark Beauty.