With the tag line “Make life beautiful,” founder of Studio McGee and McGee & Co, Netflix star and bestselling author, Shea McGee is ready to bring her distinct aesthetic to the world of fashion with contemporary fashion brand Tuckernuck.
In collaboration with Tuckernuck, McGee has created a 33-piece capsule collection, marking her first venture into fashion. With many shared attributes, both female-founded brands aim to translate McGee’s warm, elevated take on classic design into ready-to-wear with breezy dresses, polished sport sets and versatile swimwear. The goal is to provide women with pieces that will easily fit into every part of their day.
In an exclusive interview, McGee told WWD that fashion design has always interested her.
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“[’Make life beautiful’] translates to every aspect of life, whether it’s the objects you surround yourself with or the clothes you put on,” McGee said. “I find so much joy in designing things that make people feel good. Getting the chance to apply my creativity to a new medium and create a bridge between home textiles and fashion was such an exciting and fulfilling experience.”
Having admired and been a consumer of Tuckernuck for years, McGee said that she sees the brand as the embodiment of “an aesthetic that feels polished and playful at the same time, which is perfect for building a wardrobe for summer.” Moreover, she said that she appreciates that Tuckernuck makes pieces that “stand the test of time but never feel too buttoned-up” — something that she strives for in both design and personal style.
“Working with Tuckernuck felt like a natural fit — we share a love for timelessness, thoughtful details and making everyday moments feel a bit more beautiful,” McGee said. “I’ve always believed that beauty should feel natural and lived-in, and I brought that philosophy to the design process of this collaboration. I wanted the collection to have the same carefree spirit of California summers — the place where some of my most formative memories are from and where I first fell in love with easy, effortless style.”
Important to both was the attention to versatility in design. McGee said she designed each piece to work for real life, knowing that it would be different for every woman. She describes the collection as “effortless but elevated.”
“Everything is relaxed and ready for wherever the day takes you, with a quiet confidence that really matches where I am in life right now,” McGee said of the designs. “This collection is for women who want to feel put-together without overthinking it. She’s juggling a lot — work, family, fitness — but still cares deeply about how she shows up in the world.”
The Shea McGee x Tuckernuck capsule collection is available from Tuckernuck on Wednesday.
