It’s “Festival Flair” season for Southern California brands Shutters on the Beach and Nick Fouquet. The Santa Monica-based resort collaborated with the nearby Venice-based hatmaker for a multi-sensory experience that offers “instant infiltration into a curation of coastal California,” said Christophe Baraton, general manager at Shutters.
The hotel is offering a luxe lifestyle twist on festival season through Sept. 1 that gives visitors an “authentic” experience of what coastal California does best, Baraton said. The Festival Flair collaboration includes two exclusive sized-to-order custom Nick Fouquet x Shutters on the Beach hats; a two-night stay in an ocean view suite; a wine-paired dinner for two at 1 Pico restaurant; and a 60-minute massage at One Spa.
“We wanted to make it easy on the guest—come in and kind of get infiltrated into this lifestyle… this was a one-stop shop if you’re here for pre or post-festival, just for a weekend, and you want to get some of the best of the best,” Baraton said. “Nick Fouquet was gracious enough to want to collaborate and create this unique hat that is one of a kind for Shutters, and has the logo, and that’s kind of how it came about.”
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“There’s a level of chicness in this design language that was apparent,” Fouquet told WWD. “Shutters being a renowned property that exudes quintessential California laidback luxury. From the white and blue accents of the building to the luxurious details inside. Bringing that toile in the design seemed natural.”
While Shutters on the Beach resonates with the West Coast lifestyle, its design takes inspiration from New England cottages. The property, established in 1993, recently underwent a renovation of its “Living Room” (lobby lounge)—a central gathering place for guests and locals. Its last makeover was around 10 years ago, led by Michael S. Smith, who redesigned Barack Obama’s Oval Office in 2010. “Hints of the East Coast were woven through mahogany and a fresh base palette of ivory and tan upholstery,” said Amy Kehoe, cofounder of Los Angeles-based design studio Nickey Kehoe. “The process was about using a mix of vintage and custom elements that could live together naturally.”
The “Festival Flair” package starts at $6,470 with an option to upgrade to a fully bespoke hat design in collaboration with Nick Fouquet for an additional $2,400.
“Every client is unique, and their needs are different, it’s always a matter of sitting down and understanding the goal for each piece to the wearer,” Fouquet said. “In the end, it’s creating something everyone is happy with and can bring back a piece of California to wherever they may go next.”
It’s the latest collaboration for Fouquet, who released a two-part capsule with Lucchese in 2024, featuring men’s and women’s boots, accessories and hats inspired by the American West. Fouquet has also collaborated with God’s True Cashmere and LoveShackFancy. In March, Nick Fouquet released its spring 2025 Oceania Kalypso collection.
“I think being Westside neighbors and having a mutual respect for the legacy and repeated institution as Shutters felt like a seamless collaboration to work together,” Fouquet said. The brand has its flagship in L.A.’s Venice area and another outpost in Aspen, Colo. “I believe Nick Fouquet and Shutters hold the same values of craftsmanship, experiences and quintessential California lifestyle,” Fouquet added.
The partnership follows recent collaborations between luxury resorts and West Coast brands. In April, L.A.-based Staud brought its California aesthetic to St. Regis Hotels & Resorts with an accessories capsule collection. In December 2024, L.A.-based Frame released its fourth collaboration with Ritz Paris.
“What we try to do with these collaborations and partnerships, is to give our guests, kind of that instant ‘in’ towards something that we essentially curate for them, so that they have kind of a fast track to this California Coastal lifestyle,” Baraton said.
