Sinéad O’Dwyer went back to the basics of her brand for fall 2024: shirting, pleated skirts and webbed leotards that stretch with the body in shades of baby pink, red, white, taupe and black.
“I started the brand thinking about shirting, creating a fit for bodies with larger chests or curves in general. I feel like I’m in a position now to really refine that,” said the designer backstage, who took a bow at the end of the show in one of her own creations, a fitted shirt with a short apron dress.
She said “it’s how I want to dress right now.”
On the runway every type of body shape prevailed. There were svelte figures, larger women and wheelchair users.
In response to a question about Ozempic and the fashion industry’s return to a skinny ’90s body shape, she said: “I design for a diverse body, that’s the thing that drives the brand. From the very beginning of every design, I’m thinking about those body shapes, what sort of garments they might want to wear and how I can interpret things.”
The London-based Irish designer already has a cult following for her empowering take on sex — her pieces come from a place of comfort rather than fetish. Her fans include Lara Stone, Paloma Elsesser, Björk, Arca, Precious Lee and “RuPaul’s Drag Race” winner Aquaria.
