Skai Jackson is in her nostalgia era. At just 22-years old, the actress and multihyphenate has accomplished more in her life than most – having starred in projects like “Liberty Kid,” “Bunk’d,” and Disney’s hit original series, “Jessie,” all while garnering a legion of over 20 million fans across her social media profiles.
Now, Jackson’s paying homage to her earlier years in Hollywood through a special campaign with Band-Aid, which draws inspiration from a commercial she shot with the brand at just five-years old. In celebration of Band-Aid’s iconic jingle turning 50 this year, Jackson has teamed up with the iconic label to reboot its beloved “Stuck on You” anthem through a more modern lens.
“Band-Aid actually reached out to me because they’re doing this new jingle and they thought it would be so fun to recreate our old times together from when I was five-years old. Immediately, I was like, ‘Yes, this has to happen.’ I was so on board,” Jackson tells PS in an exclusive interview. “I’m so excited to get to introduce this new jingle with them [Band-Aid], make some fun TikTok videos, and also encourage other people to make their own videos, because I’m going to be looking at all of them and stitching them together.”
@skaijackson #ad OMG guys @BAND-AID Brand is bringing back their iconic #StuckOnYou jingle! I celebrated by rebooting my take on it back when I was five – still slaying that ‘fit. #throwback nostalgia💖🩹 Do you remember the words? Show me what you got by tapping the jingle track.
Harnessing her social media presence, Jackson’s revamped jingle has the same catchy sensibilities as its predecessor, but with a reformed format that’s made to be reimagined, so other TikTok users can also hop in on the trend with their own renditions of the song.
We spoke with Jackson about her new “full-circle” Band-Aid partnership, how she approaches content creation, and all of the products she can’t live without – from an affordable brow gel to a logo Louis Vuitton travel bag and more.
