Haein Dorin has been named to global head of partnerships at Ssense, a new post at the Montreal-based e-commerce multibrand retailer.
Dorin, who will be based in New York, will oversee global brand partnerships and lead global community growth and strategic relations with key parters within the creative, fashion and business communities.
She reports to Christine Sio, vice president of customer experience, and begins Monday.
“I’ve been a longtime admirer of Ssense’s buying direction and distinct point of view, and I’m excited to build on that foundation to grow the brand’s community across partnerships, talent and influencers at a global scale,” said Dorin.
Dorin was most recently with Highsnobiety for five years, serving as general manager, and before that, senior vice president, operations. Before that, she was with GQ magazine as director, brand marketing and activations, and earlier worked in direct response and performance marketing at Pandora and corporate partnerships at Condé Nast.
She sits on the board of Comme Si, a luxury sock and loungewear brand.
As reported, Ssense has been celebrating its 20th anniversary, and had a digital anniversary campaign last month featuring a guerilla-style activation at Ssense Montreal, the brand’s five-story, 13,000-square-foot flagship at 418 Rue Saint Sulpice, in Montreal’s Old Port. The entire facade was wrapped in canvas that served as a screen for projected content. The multilevel flagship is Ssense’s only store.
