Stetson and The Great have partnered on a Western-inspired women’s apparel and accessories collection. The line merges Stetson’s 160-year legacy in shaping Western heritage, with The Great’s vintage Americana and quintessential California brand, cofounded by Emily Current and Meritt Elliott.
The centerpiece is a 25-piece collection mixing Western-inspired apparel along with a fresh take on The Great’s signature relaxed sweatshirt and crew. Floral embroidery, vintage-influenced prints and classic traditional Western details infuse each style with texture and character, balancing classic nostalgia with a modern sensibility.
Among the accessories are Stetson’s iconic hats, boots and belts reinterpreted through the Great’s soft lens. New colors, supple suede and intricate embroidery bring fresh dimension to classic forms, while statement belt buckles ground the collection in Western heritage. A cognac saddle stitch bag, for example, offers a modern take on traditional silhouettes.
You May Also Like
“As our women’s business continues to grow, partnering with The Great felt like a natural fit,” said Robert Dundon, chief executive officer of Stetson. “We’ve always admired their fresh, feminine and effortless take on Americana. Emily and Meritt have a way of making heritage feel personal and lived in, which pairs well with Stetson’s rugged, refined lifestyle. The collection feels timeless and reflects a sensibility we both share.”
Dundon added, “Together with The Great, we set out to celebrate the enduring spirit of the American West through a timeless collection that honors heritage and craftsmanship and signals an exciting new chapter in the continued evolution of our women’s business.”
Current and Elliott, cofounders of Los Angeles-based The Great, said in a statement, “At the heart of this collaboration is a mutual love of Americana and the stories behind the history. Stetson brings generations of tradition, and The Great brings a romantic and nostalgic sensibility to that foundation. Together, the resulting collection feels both familiar and new and sits effortlessly beside our own respective collections.”
Discussing the collaborative process, Elliott told WWD, “Stetson is an icon of American heritage, and it felt incredibly meaningful to be entrusted with reinterpreting the legacy for new and expanded audiences. We approached the collection with a deep respect for where the brand comes from, while allowing it to continue its story in a way that feels relevant, lived-in and enduring.”
The collection is priced from $45 to $625 and will be available starting Thursday at stetson.com, thisisthegreat.com, The Great’s retail locations and select retailers including Bloomingdale’s, Nordstrom, Shopbop and Revolve, among others.
