Target by Design, a two-day presentation, will take place as a New Museum Retail Experience in New York, celebrating the retailer’s commitment to accessible design and the creative talent shaping the future of style and design.
Open Thursday and Friday, the immersive experience brings Target’s design approach to life through everyday objects such as the Target cart or a lipstick elevated to the status of art. There will also be reinterpretations of the Target shopping bag by leading and emerging creative voices and past collaborations such as Michael Graves, Missoni, Marimekko and others.
Target by Design is free and takes place at 235 Bowery in New York. Guests can register for timed entry at targetbydesign.rsvp/.
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“Target by Design celebrates our long-standing commitment to making great design accessible, while showcasing the creative talent and ideas shaping what’s next,” said Michelle Mesenburg, chief brand officer of Target. “Across every aspect of our business and brand experience, our belief in the power of great design for all guides how we deliver what our guests have come to expect from Target: amazing style, thoughtful design and incredible value.”
Target by Design invites visitors to take in design through a distinctly Target lens. Familiar objects and experiences are reimagined, inviting participation and demonstrating how great design can be part of everyday life. The initiative is designed as a pop art play zone that unfolds across three immersive environments — The Store: Designed for Discovery, The Magic Mobile and Bullseye the Oracle.
Visitors can explore original artist interpretations of the famous Target bag, then make one their own. Featured contributors include Public School New York design duo Dao-Yi Chow and Maxwell Osborne, Max Alexander, Laila Gohar, Kahlana Barfield Brown, Daniel Arsham, Chloë Sevigny and Venus Williams, alongside emerging designers from Pensole Lewis College of Business and Design.
On Sept. 12, the celebration continues to Target’s SoHo store, where guests can participate in an interactive customization experience featuring exclusive Target bags from the design presentation and new for fall denim.
