After Taylor Swift’s appreciation for Popflex activewear became widely known – she’s worn a few different styles that definitely weren’t gifted, according to the brand – founder Cassey Ho immediately felt the influence. “There is nothing like the Taylor Swift Effect,” she said while exclusively revealing Popflex’s bestsellers. Much to our excitement, Ho launched a lower-priced line of workout clothes and gear at Target, under her Blogilates line. The range includes the signature feel-good colors, ruffled trims, and versatile bows Popflex and Blogilates are known for – including an iteration of the viral purple skort Swift wore in her music video for “I Can Do It With A Broken Heart,” this one ringing in at half the price of the original.
If you know PS editors, you know we’re first to test drive buzzy apparel and fitness must haves, so five of us came together to get the job done. (Rest assured, one of us got our hands on the aforementioned skort!)
