Tate McRae, the singer behind hits like “Greedy” and “exes,” is the new star of Skims‘ latest campaign. With the holiday season quickly approaching the lifestyle brand, cofounded by Kim Kardashian and Emma Grede, introduces its 2024 holiday collection, featuring styles ideal for the forthcoming season.
In the campaign images, lensed by Harmony Korine, McRae heats up a winter wonderland. The singer models styles including a cropped sweater pointelle set, stretch lace teddy and faux fur boots, among other looks. The collection features over 150 limited-edition styles, and launches on Skims’ official website beginning Wednesday.
“I love the holidays, and Skims always nails the perfect pieces for every occasion,” McRae said in a statement. “This year’s holiday collection is amazing. It has such a cute mix of comfy and romantic styles. I felt amazing in everything and can’t wait to wear it all season,” she said.
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With her music career on the rise, the creative team behind Skims felt McRae was the ideal choice for the new campaign. “We wanted this year’s Holiday Shop to be bold and exciting,” Kim Kardashian said in a statement.
“Tate McRae was the perfect fit. She’s captivating, beautiful, and truly of the moment. She looks incredible in every shot, and her confident, playful spirit really brings the new collection to life.”
Over the course of the last several years, Skims has amassed an impressive roster of high-profile celebrities and athletes to star in their various campaigns. Most recently, Olivia Munn served as the star of Skims’ bra campaign in partnership with the Susan G. Komen breast cancer foundation. Skims’ Mens also tapped Donovan Mithcell of the Cleveland Cavaliers for its most recent campaign, as well.
