Given how Taylor Swift’s and Travis Kelce’s respective bountiful social media followings are marketing gold for brands, several companies wasted no time in tying into the news of their engagement.
Pinterest, Jared Jewelers, The Alloy Market, Claire Pettibone and Haus of Brilliance were among the brands that jumped on the news Tuesday afternoon by pitching the media with ancillary information. That was not the case though for Ralph Lauren, which did not promotionally share the fact that both Swift and the NFL’s Kelce were wearing clothes from the American designer label. Swift’s black and white Polo Ralph Lauren dress was reportedly nearing sellout status. But a spokesperson for the company declined to say whether that is the case and if another production run is planned. The spokesperson also declined comment about whether Swift’s dress was a gift, or how she got it.
With an estimated net worth of $1.6 billion, the 35-year-old Swift is a stronger breadwinner than Kelce, whose net worth is said to be $90 million. The 14-time Grammy winner’s Midas touch reportedly drives up site traffic and sales for brands by 1,000 percent. Her 280.4 million Instagram followers apparently can pack a punch at retail.
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Their fame rivals another power couple that is no more — Tom Brady and his ex-wife Gisele Bündchen. But back to Swift’s engagement fever.
A public relations team for the American bridal designer Claire Pettibone speculated about whether the pop star will “lean into a romantic, storybook aesthetic worthy of [her 2010 song] ‘Enchanted’ or [her 2020 album] ‘Folklore,’ or opt for something timeless and modern to mark her next chapter. Along with snapshots of the celebrity couple post-engagement, a promotional email featured a close-up of her ring with Claire Pettibone’s collaboration with The North Way Studio called “The Secret Garden of Jewels.” There were also images of the fronts and the backs of 12 elaborate wedding gowns.
Pinterest was quick to plug how Swift’s old mine brilliant-cut ring aligns with the “Gen Z Ring Revival” trend in Pinterest’s 2025 Wedding Trend Report. That means vintage-inspired silhouettes, unique cuts, and maximalist stacks are in demand. Vintage wedding rings from the 1920s increased by 1,458 percent and unique ring stacks hiked up by 1,656 percent.
And the Alloy Market made it known that her choice is “one of the least regretted styles,” based on its study of thousands of Reddit conversations that found that classic cuts and simple settings — like Swift’s — stand the test of time. In a six-point unsolicited email, Haus of Brilliance’s chief executive officer Monil Kothari said Swift’s thicker yellow gold shank is “absolutely on-trend right now,” as vintage is gaining ground with couples, “who want something less delicate and more statement-driven.”
Sterling Forever plugged a $129 knockoff — an elongated cushion cocktail ring. Looking ahead, Jared Jewelers’ vice president of merchandising Ann Grimmett said, “Old cuts have been a developing trend for a couple of years, along with vintage styling, so I think Taylor getting engaged with one will definitely add fuel to the fire and make that a more common choice.”
Meanwhile, the Crossroads Hotel used the engagement news to trumpet its “Red + Gold Standard” package, which offers guests who stay at the Kansas City hotel during home game weekends perks for local shopping, pregame cocktails, and a few other keepsakes. After checking in, guests can head to the Swift-approved Westside Storey for a $200 shopping spree for vintage game-day fashion. Later at the hotel’s eatery XR, they can sip a Chiefs-inspired “Red Friday” cocktail and tuck into some Pep Rally hearth-fired pepperoni pizza. In the room, there is a bucket of Garage Beer, which Kelce and his brother Jason own. Overnighters will also find a knit red scarf, which many fans layer up with at GEHA Field at Arrowhead Stadium.
There could be a sighting of every Swiftie’s favorite bride-to-be there on Sept. 14, when the Chiefs square off against the Philadelphia Eagles.
