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If you’ve ever wondered what sports bra kept Taylor Swift powering through her three-hour Eras Tour rehearsals, the answer is Forme. She was spotted in the Power Bra – yes, the one featured in Time – and reportedly owns it in multiple colors, along with the Revive Bra. No freebies here: her team purchased them organically. Unsurprisingly, both styles sold out within weeks, leaving months of inventory wiped clean.

But Swift isn’t the only one hooked. Since launching in 2019, Forme has quietly become a secret weapon for professional athletes across the NBA, NFL, MLB, NHL, MLS, Olympians, equestrians, and even F1 drivers. It’s not just activewear – it’s posture-correcting gear designed by orthopedic surgeon Seiji Liu, who created the line to help his mother combat poor posture and compressed lungs from cancer. Using patented, wire- and sensor-free materials, each piece teaches your body what “standing tall” really feels like.

Whether you’re chasing podium finishes, hitting the gym, or just trying to survive a workday without slouching, Forme’s bestsellers keep you upright, aligned, and comfortable. And if it’s good enough for Swift and the pros, it’s definitely worth a spot in your closet.