The Expert Edit features interviews with specialists about the products they swear by in their chosen field. For this installment, we spoke with Tezza Barton – the entrepreneur, photographer, and influencer with over one million Instagram followers and the founder of the Tezza app. Ahead, she shares the essentials she relies on for a successful photo shoot day.
I’ve been a fan of Tezza Barton for years, ever since her iconic collage kits first launched, so getting to sit down with her and pick her brain about her creative process was refreshing. A photographer, entrepreneur, and founder of the Tezza app, she’s warm, down-to-earth, and endlessly passionate – the kind of person who makes you feel like anyone can be creative, even if your last attempt at art was a doodle in the margins of a notebook. “I’ve always been obsessed with helping people see the art in everyday life,” she tells Popsugar. “Everyone is creative; they just need the tools to bring it out.”
What I like most about Barton is her realness. She knows that creativity isn’t always effortless – it takes curiosity, persistence, and a willingness to try. “Some days it’s harder to find your spark, and you just have to start doing the things and not be afraid to put it out there,” she says. “My favorite photos have come from moments I didn’t overthink.” That mix of planning and spontaneity informs everything she does – from the Tezza app, which helps users edit and curate photos with ease, to “Tezza Magazine,” celebrating creators living intentional, artistic lives, and soon, an in-app photo booth that brings playful, candid content right to your fingertips. “It’s all about making creativity accessible and fun,” she says.
Of course, all that creativity starts with the right tools, and Barton shares a few she leans on for her photo-shoot days. From lighting to skin care, these are the products that help her bring her signature aesthetic to life, whether she’s shooting for the app or the magazine, or just indulging her endless curiosity about art, fashion, and storytelling.
