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Shop Top Winter Olympics 2026 Fashion Collabs Today
This winter’s Olympic Games are all anyone can talk about. Kicking off on February 6, the event will be held in Milan and Cortina d’Ampezzo, Italy, and the American athletes vying for gold in their respective sports include alpine skiier Lindsey Vonn; ice hockey star Kendall Coyne Schofield; figure skater Ilia Malinin; and Paralympic snowboarder Brenna Huckaby.
If you can’t make it out to Milan, the next best thing is catching the action live (albeit online) by streaming the 2026 Winter Olympics on Peacock — which also grants access to interactive features like real-time results and medal standings. Plans start at $7.99 a month, which is a reasonable price to pay for all the intoxicating emotions you’ll no doubt be experiencing as the most impressive achievements of mankind go down in history right before your eyes.
Even better? Support your favorite athletes from the comforts of home while wearing official Team USA merch, only to continue showing off your spirit throughout the winter with all the red, white, and blue pajama sets, camis, sweaters, jackets, and joggers that are freshly on offer by buzzy brands from Skims and Ralph Lauren to J.Crew and Barefoot Dreams.
2026 marks one of the most robust Team USA merchandise assortments our own shopping team has ever witnessed, ready to complement whatever your particular aesthetic is: whether you’re likely to swoon over all things vintage-coded or would put a Fair Isle sweater on the podium any day.
Below, a look at everything worth shopping before you plop down in front of the TV or laptop (or land at Malpensa Airport, you lucky thing) and get swept away by the enchanting beauty of wintertime athletics.
If not for yourself, do it for Team USA.
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Skims
Ahead of the Winter Olympic and Paralympic Games, Kim K–helmed Skims released a winning lineup — its fourth Olympic-themed one — full of elevated staples like pajamas, long-sleeve shirts, shrunken tees, camis, and even intimate pieces such as thongs. Looking sexy while repping the flag has never been easier, and the limited-edition line also boasts menswear (think buttery-soft jersey t-shirts, boxer briefs with the official Olympic rings logo at bottom, lounge socks, and more). Its seasonal campaign is fronted by none other than the Milano Cortina 2026 Winter Olympics’ top stars, from Madison Chock (an Olympic gold medalist in ice dancing who competes with her husband Evan Bates) to bobsled world champ Kaysha Love.
The most in-demand picks are depleting in inventory, so waste no time in snagging the looks you so desire. In online shopping as in ski mountaineering, which is making its official Olympics debut this February, it’s all about speed.
Skims for Team USA Fleece Unisex Olympic Oversized Sleep Top
Price upon publish date of this article: $74
Skims for Team USA Cotton Jersey Olympic Cami
Price upon publish date of this article: $48
Skims for Team USA Worn In Jersey Olympic Shrunken T-Shirt
Price upon publish date of this article: $54
Skims for Team USA Cotton Poplin Men’s Olympic Boxer
Price upon publish date of this article: $40
Skims for Team USA Cotton Jersey Olympic Thong 3-Pack
Price upon publish date of this article: $42
Ralph Lauren
Ralph Lauren is joining the party with a Team USA 2026 collection for the whole family, bringing its markedly Americana, old-money sensibilities to the table. The heritage brand is also dressing actual Olympians competing next month by designing their opening and closing ceremony outfits. All the components — including white wool coats, American flag–clad turtleneck sweaters, and knit mittens — were originally available to grab online, but they’ve sold out since launch. There are a few exceptions to this rule, though, so if you can’t become the only skater to successfully land the quadruple Axel during a competition (we’re referring to the 21-year-old Malinin here, deemed the “Quad God” on social media), you can still dress like it.
What to shop from the highly curated RL drop? Personally, we have our sights set on the oversized down jacket Team USA will sport during the closing ceremony — what with its insulating 750-fill-power down, color-blocking, and modern patch overlays — as well as the seriously preppy Team USA Polo-Collar Fleece Pullover, in all of its cotton-blend, collared glory.
Even if you only invest in one small thing here, like a pair of socks, it’ll let you wrap up the remaining cold-weather months with pride in your heart for the home team… and nothing short of sumptuous comfort.
Ralph Lauren Team USA Opening Ceremony Wool Pant
Price upon publish date of this article: $798
Ralph Lauren Team USA Closing Ceremony Down Jacket
Price upon publish date of this article: $1,798
Ralph Lauren Team USA Closing Ceremony Beanie
Price upon publish date of this article: $298
Ralph Lauren Team USA Polo Bear Long-Sleeve Tee
Price upon publish date of this article: $98.50
J.Crew
J.Crew is the lifestyle apparel partner of the U.S. Ski & Snowboard Team, so you better believe it’s coming in clutch with a selection of attire geared towards what’s about to happen in Milan and Cortina d’Ampezzo. Focused on play, not work, the collection spotlights six Olympians that take on new, off-duty identities inspired by American ski culture. Snowboarder Haley Langland is the “snowball bandit,” alpine ski racer River Radamus is the “local legend,” and mogul skiier Tess Johnson is the “chairlift philosopher” (relatable) in this made-up version of frostbitten paradise.
The J.Crew essentials for the taking here encourage anyone — yes, that means you, too — to kick back après ski–style and enjoy the hard-earned view, all while staying warm and toasty courtesy of protective fabrics that go the extra mile.
J.Crew U.S. Ski & Snowboard Fair Isle Rollneck Sweater in Vintage Wool
Price upon publish date of this article: $168
J.Crew U.S. Ski & Snowboard Heritage Terry Graphic Jogger Pant
Price upon publish date of this article: $138
J.Crew U.S. Ski & Snowboard Graphic Crewneck Sweater in Brushed Cashmere
Price upon publish date of this article: $368
J.Crew U.S. Ski & Snowboard Wool Socks Three-Pack
Price upon publish date of this article: $59.50
Barefoot Dreams
Chrissy Teigen, the Kardashian clan, and Hailey Bieber have all given the lifestyle brand Barefoot Dreams their seal of approval… especially when it comes to the viral CozyChic throw that has also clinched a spot on Oprah’s Favorite Things list. Now, the founded-in-1994, editor-loved company is taking things up a notch with an unexpected collab. It has become an official licensee of Team USA for this year’s Olympic Games: no small honor, allowing Barefoot Dreams to plaster the team’s logo on its plush-to-the-max beanies, socks, gloves, scarves, throws, and, yes, even pet apparel for Fido (who’d like you to know he’s also tuning in to the Puppy Bowl on February 9).
Go ahead and click “add to cart” on every last one of these gems, ensuring you and your household are prepped for the upcoming celebration of athleticism, not to mention the 2028 Olympic Games in Los Angeles, 2030 ones in the French Alps, and beyond.
Barefoot Dreams CozyChic Team USA Stars and Stripes Scarf
Price upon publish date of this article: $78
Barefoot Dreams CozyChic Team USA Stars and Stripes Gloves
Price upon publish date of this article: $45
Barefoot Dreams CozyChic Team USA Stars And Stripes Cozy
Price upon publish date of this article: $198
Nike
Nike’s ACG sub-label (which stands for “All Conditions Gear”) doesn’t mess around, evident in its outdoor-forward silhouettes, technical materials, and performance-optimized pieces for all weather conditions. Clearly, there’s a lot in common here with what Olympians need to stay dry and warm on snow-capped peaks, so ACG’s partnership with Team USA feels like a natural fit.
Having revealed never-before-seen, durable-and-wearable gear in the form of windproof fleece jackets, sweat-wicking tops, thermal caps, and UV-resistant pants, Nike is treating everyday sports fanatics and Olympic aspirants alike to styles that are equal parts functional and attractive.
Sizes are selling out faster than Paralympian Malik Jones will slide across the ice on his way to a gold medal, so you’ll need quick reflexes in order to call the below finds your own.
Nike ACG x United States Olympic Team Women’s Full-Zip Jacket
Price upon publish date of this article: $180
Nike United States Olympic Team Club Fleece Men’s Hoodie
Price upon publish date of this article: $85
Nike United States Olympic Team Essential Women’s T-Shirt
Price upon publish date of this article: $42
Nike ACG x Team USA Men’s Dri-FIT Short-Sleeve T-Shirt
Price upon publish date of this article: $55
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on limited-edition collaborations related to key pop culture moments — and how to shop them, of course.
