The Coach Tabby Bag Is Quickly Rising to Icon-Level Status — And It Just Made the Lyst Index’s Hottest Products List

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Updated July 24, 2024: This article on the best Coach Tabby Bags was updated with new releases for summer 2024, Coach Tabby Bag outfit ideas, and more information on Coach’s inclusion in the 2024 Lyst Index report.

Coach is no stranger to reinvention, and with the latest drop of Tabby Bag styles and colorways, the New York fashion label continues to master the art of evolution. Coach’s Tabby Bag is a prime example of how the beloved designer bag brand continues to tap into the trends of the moment with their unique twist, while never compromising quality, attention to detail, and craftsmanship — and fashion insiders are taking note.

The Coach Tabby Bag has shot to a top spot on the latest Lyst Index Hottest Products ranking, securing the number three spot for the second quarter of 2024. It’s catapulted Coach back into the list of fashion’s Hottest Brands for the first time since 2022, likely due to its long list of celebrity fans, Gen Z TikTok appeal amounting to 34.2 million posts, and a widespread interest in “mixing heritage appeal with refreshed designs,” according to Lyst. Since its debut earlier this year, the Tabby bag landed at the right place at the right time to become one of the most coveted bags — a stark contrast to logo-centric, in-your-face luxury that’s dominated the trend cycle in past years.

It’s no surprise that the Tabby has swiftly achieved It-bag status, considering A-listers and off-duty models like Emily Ratajkowski, Jennifer Lopez, Ice Spice, and more have been spotted carrying various iterations of the silhouette. With so much star power and endless colorways, texturing, and leather-dyed options to choose from, the Tabby Bag wears like a chameleon within every wardrobe it exists. Browsing the top luxury handbags on the market right now and the influencers who tote them, it would appear we’re all taking cues from our stylish grandmothers and old-school style icons to make quality investments on tried-and-true bag silhouettes that will stand the test of time. It’s all about timeless style and versatility with these everyday bags.

So, what’s new for the Coach Tabby Bag for summer 2024? New designs released with exciting surprises that tapped into the hottest fashion trends of the moment — and the fashion crowd has been going gaga for them. Unlike the nappa leather versions that make up the majority of the quilted Tabby bag line, one of the styles that sold out in a blink of an eye was Coach’s Tabby bag in a quilted denim fabric (which is expected to restock any day now). Denim was not only a major bag trend seen in spring 2024 designer runway collections, but also plays into viral TikTok trends for Y2K-aesthetic lovers and fashion folks embracing the Western wear trend. Coach also lead the boho-chic resurgence with indigo tie-dye printed Tabby Bags that read like ultra-wearable art, and the collection of 20 and 26 shoulder bags has since expanded for summer with rosy pink colorways that look just as sweet as an ice cream cone.

The launch of Coach’s pastel Tabby bags early last spring similarly embraced the top color trends of 2024, offering quilted leather iterations in poppy pastels and muted earth tones — which quickly received mass appeal from TikTok pages to IRL street style. A few months later, we couldn’t keep our lips sealed when Coach’s printed Lipstick Tabby bag hit the brand’s website just in time for Valentine’s Day. Then, in April, Coach released quilted Tabby bags in flowery prints that nodded to ’90s grunge-glam daisy trends, while playing into of-the-moment botanical accessory motifs.

The Coach Tabby collection is ever-growing with new and inspiring silhouettes. Consider the just-dropped Soft Tabby Shoulder Bag that brings a relaxed, downtown vibe for daytime, the Tabby Shoulder Bag 20 In Metallic that shines amid the dominant silver handbag trend, or the Pillow Tabby Shoulder Bag that brings plush, modern texturing to the 1970s archival silhouette. There’s even more sizes of the Tabby up for grabs: You can now choose between the Coach Tabby Bag 12 that wears like a mini bag size for nights out, the 20 or 26 shoulder bags for day to day, or the new Tabby Shoulder Bag 33 With Quilting that’s made to handle a hefty haul. Plus, each unique design features elegant and edgy chain straps that make it easy to wear as a shoulder or crossbody bag in a variety of colorways, from vibrant hues to muted pastels and classic black or ivory options for formal occasions and casual outings alike.

Find the courage to splurge on a quality bag with these top Tabbys our editors and fashion insiders are adding to their e-carts rights now.

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The Best Coach Tabby Bags of 2024

History of Coach Tabby Bags

The iconic Tabby Shoulder Bag is inspired by a 1970s design originally conceived by famed designer Bonnie Cashin. Considered a wunderkind upon her introduction to American fashion during high school, Cashin was a major pioneer of American sportswear. She grew up around fashion and textiles as the daughter of a dressmaker, and began her career as a costume designer before working with sportswear designer Louis Adler.

In addition to owning her own business, Bonnie Cashin Designs, Cashin designed flight attendants’ uniforms for American Airlines and sold pieces at the Hermès Paris store before becoming the first designer at Coach Leatherware in 1962. During her tenure, Cashin introduced house signatures and heritage bag silhouettes, including the brass turnlock fasteners and toggles many Coach bags still carry today. According to The Met Museum, “Her Cashin Carry bags incorporated exterior coin purses, and could be layered similarly to her clothing.”

Re-worked in 2019 by Coach Creative Director Stuart Vevers, the initial Coach bag design to inspire the Tabby was multi-functional, as it was able to be worn as a shoulder or crossbody bag. Vevers’ Tabby Bag immediately rose to mainstream popularity after it hit the runway, and was seen on the arms of celebrities from Jennifer Lopez, Megan the Stallion, and Selena Gomez. The fall 2019 campaign that featured the Tabby bag, photographed by Juergen Teller in New York City, entitled “Dream It Real,” starred Michael B. Jordan and Kiko Mizuhara, along with Yara Shahidi. This season’s “Find Your Courage” campaign is equally as star-studded, featuring Lil Nas X, Camila Mendes, Kōki, and Wu JinYan and the latest Coach Tabby bags.

In 2021, the Pillow Tabby was introduced and enjoyed a meteoric rise in popularity, especially on TikTok, where it garnered 21.4 million video views for its plush and modern exterior. Coach rose to the top of the Lyst Index by 2023, reaffirming its dominance for “more accessibly priced handbags over the gifting season, which have increased in popularity among Gen Z shoppers.” There’s psychology behind the Pillow style’s popularity, too, with experts connecting our attraction towards the pillowy feel to the comfort found in soft materials that takes us back to our childhood love of plush toys.

Since its re-introduction, the Coach Tabby bag line continues to grow, expanding from shoulder bags to satchels, crossbody bags, and small leather goods alike. The wide variety of styles make the Tabby easy for anyone to incorporate into their wardrobes, as it spans in size from the small Tabby 20 (which can fit an iPhone 13 Plus or Pro Max) to a larger Tabby 26 (with a longer leather chain strap) with additional variations, like the satchel Soft Tabby, and slouchy Restored Tabby Hobo bag.

Coach Tabby Bag Outfit Ideas to Wear Now

Weekend

Lean into the trending boho-chic aesthetic for summer with the slouchy and carefree Coach Soft Tabby Shoulder Bag With Rivets and Tooling. It converts from a chic shoulder bag to a crossbody, so you comfortably can sling it from brunch to a shopping spree, and it’s got lots of room to spare for your wallet, phone, headphones, and even a book. Relaxed weekends call for baggy jeans and trendy wedge sandals, and why not lean into the ’70s vibe with big yellow-tinted sunnies, too?

Coach Soft Tabby Shoulder Bag With Rivets and Tooling

Shown with: Coach Solid Top In Organic Cotton ($150), Coach Loose Fit Jeans ($295 ), Coach Gloria Wedge ($175), Coach Tabby Hoop Earrings ($125), Coach Swoop Temple Rectangle Sunglasses ($171)

Vacation

Sunny getaways are the perfect excuse to embrace the color in your closet. The new pink Coach Tabby Shoulder Bag 20 With Quilting And Tie Dye brings just the right combination of elegance and fun for an entire vacation’s worth of outfits from day to night. Pair it with a flowy summer dress, cute summer sandals, and rose gold sunglasses to complete the playful color palette.

Coach Tabby Shoulder Bag 20 With Quilting And Tie Dye

Shown with: Coach Long Dress With Ties ($495), Coach Franki Flip Flop In Signature Jacquard ($87.50), Coach Metal Round Sunglasses ($81.50), Coach Classic Pearl Linear Earrings ($95)

Night

The Coach Tabby Shoulder Bag 20 In Metallic is practically begging you to take it out on the town. The beauty of a silver handbag is that it’s practically a neutral — but it especially pops in the dark of night against this smooth black slip dress. Add a heel and mixed metal jewelry and you’re off to the races from dinner to drinks and beyond.

Coach Tabby Shoulder Bag 20 In Metallic

Shown with: Coach Heritage C Silk Midi Dress ($550), Coach Signature Mixed Chain Necklace ($125), Coach Signature Mixed Chain Drop Earrings ($85), Coach Signature Mixed Chain Bracelet ($95), Coach Kelsey Sandals($225)

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Meet the Authors

Adam Mansuroglu is the Director of Commerce for Footwear News and WWD, overseeing strategy for shopping content on both brands, along with writing and editing shopping guides, product reviews, and shopping trend stories across fashion, beauty, home and lifestyle product categories for men and women. Prior to his current role, Mansuroglu was a fashion editor and stylist at Cosmopolitan Magazine, Style Editor at BestProducts.com, and Senior Style and Gear Editor at Men’s Health Magazine. Mansuroglu has been tapped as a shopping expert for editorial websites such as Wirecutter, and his writing has also appeared in Out Magazine, Esquire and other publications. Mansuroglu has been following bag trends over the past few decades, including the rise go the Coach Tabby Bag.

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. A self-proclaimed handbag addict, she’s constantly on the hunt for a new holy grail handbag to add to her every-growing rotation. At WWD, she regularly covers and reviews trending handbags from top brands like Coach.