The Folklore, a leading commerce technology platform dedicated to empowering small brands in emerging markets, has launched multi-marketplace selling and dropship order management features.
These tools are designed to help brands streamline their sales and order management processes across multiple global marketplaces, social media channels and search engines, providing them with a comprehensive solution to sell and ship products globally.
Multi-marketplace selling allows brands to list their products on multiple global marketplaces without the need to create individual accounts for each one. This way they don’t have to manage multiple logins, and it makes it easier for brands to increase visibility and reach millions of new customers. Further, brands can access top global marketplaces such as Etsy, Nordstrom and others, all through The Folklore’s centralized platform, significantly expanding their market reach.
One key benefit is that brands that are not registered in countries a particular marketplace operates in still have the ability to list their products on the marketplace via The Folklore.
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The dropship order management feature complements the multi-marketplace selling tool by offering a unified platform to manage orders across various sales channels. Brands can now receive and process orders in one centralized dashboard, generate shipping labels with a single click, and benefit from discounted domestic and international shipping rates. In addition, brands will receive weekly payouts directly to their local bank accounts in USD, further streamlining their operations.
“We are incredibly excited to offer these new features to our community of brands,” said Amira Rasool, founder and chief executive officer at The Folklore. “Our goal is to simplify the global commerce process for small businesses by providing them with the tools to see and fulfill orders more efficiently, ultimately driving growth and success in global markets.”
On the topic of tariffs, Rasool said she is working with DHL to get an estimate before the label is created and providing that transparency to the brand. She said its biggest market, Africa, is still covered under AGOA [African Growth and Opportunity Act] so not much issue there. “But places with new or higher taxes, we’re getting customs quotes first, “ she said.
The Folklore’s tools support fashion, beauty, home, kids and lifestyle brands that have global growth ambitions, but have lacked affordable solutions to support them in a competitive global market. The Folklore’s tools are designed to empower brands to better connect with global consumers, retailers and marketplaces and find simple solutions to the difficulties of cross-border transactions
Nordstrom has joined The Folklore as its first department store marketplace partner, expanding a partnership that began in 2022. In the last three years, Nordstrom has worked with The Folklore team to bring in small, emerging, sustainable and diverse brands through joint in-store pop-up shops across their U.S. stores. Nordstrom has also sourced and launched half a dozen brands from The Folklore, including Canada’s Israella Kobla and Nigeria’s Orire and Elexiay. At the end of April, The Folklore launched eight brands on Nordstrom Marketplace through The Folklore’s dropship program including AcARRE, Forever Amelia, Karité, Laya Swim, That Good Good Shea, Tia Adeola, The Rad Black Kids, and Tribal Eyes.
The launch of these features strengthens The Folklore’s commitment to empowering small brands in emerging markets like Africa, Latin America and Asia and emerging brands in the U.S. and Europe.
The new features will be available to brands on the Plus ($79 a month) and Premium ($149 a month) subscription plans, with Plus offering access to Etsy and Shop by Shopify and Premium offering access to marketplaces like Nordstrom. Both plans will enable them to instantly list their product on social media and search platforms such as Instagram Shop, Facebook Shop, TikTok Shop, and Google Shopping.
The Folklore plans to roll out additional marketplace partners over the next few months, spanning both direct-to-consumer and business-to-business marketplaces with a primary focus on the U.S., United Kingdom and EU based marketplaces.
