The Indianapolis 500, held annually at the Indianapolis Motor Speedway in Speedway, Ind., is one of the oldest automobile races in the world. Moreover, the 500-mile race is one of the most highly attended single-day sporting events in the world, with tailgate parties stretching for miles along the roads leading to the track. Tag Heuer has served as the official timekeeper of the automobile race since 2004 and also sponsors Alexander Rossi, who won the 2016 Indy 500 and serves as a brand ambassador.
The Swiss timepiece brand has a long-standing relationship with the sport of motor racing, including partnerships with other prestigious races around the world. Tag Heuer has been consistently releasing Indy 500 watches for the last few years, and this time around, the brand is tapping into the adrenaline and thrill of the sport — and its own sports heritage — to create a limited-edition timepiece for both racing lovers and watch connoisseurs alike.
In celebration of its 20-year anniversary as the official timekeeper of the race, Tag Heuer is releasing the Formula 1 Chronograph x Indy 500 watch, a 43mm timepiece designed in collaboration with the Indycar team.
Some of the features of the new timepiece include a quartz chronograph movement, a black-grained dial with distinctive printed Arabic indexes, bold red highlights and the iconic Indy 500 logo featured on the 6:00 chronograph subdial. The timepiece, which is water resistant up to 200 meters, is equipped with three subdials: at 3:00 with a permanent second indicator, at 6:00 with a minute chronograph counter, and a 9:00 chronograph counter, with a date window at 4:00.
The stainless steel case showcases its racing DNA with a red-lacquered 2:00 pusher and mythical “wings and wheels” logo engraved on the screw-down case back. The aluminum black fixed bezel sports the “Indy 500” inscription with “500” perfectly positioned on the tachymeter scale. The watch’s case back is also engraved with the logo and the words “special edition.”
This timepiece will retail for $2,400 and is available now online and at Tag Heuer boutiques. Rossi will also be sporting the watch on his wrist during the race.
