In This Article:
- Kim Kardashian spoke exclusively with Popsugar about her new energy drink brand UPDATE.
- She joined the company as a co-founder alongside CEO Daniel Solomons.
- The drink features paraxanthine, a caffeine derivative designed for steady energy.
- UPDATE is zero sugar and contains zero calories.
- The brand has officially relaunched and is now available at Walmart nationwide.
As a shopping editor who’s spent the past seven years tracking trends, I’ve seen the beverage space evolve. First came celebrity-backed alcohol brands, then hard seltzers, then functional drinks – and now? Energy drinks are having a major moment. With so many options promising focus, productivity, and coffee-level buzz, the real question is: can Kim Kardashian actually stand out with UPDATE?
Honestly, if anyone can, it’s Kardashian, but this isn’t just another celeb-backed drink. UPDATE skips traditional caffeine and uses paraxanthine instead, a compound your body naturally produces from caffeine, meaning you get a smoother, more sustained energy boost (read: no crash). “What I like about UPDATE is that it supports my energy in a way that feels consistent and reliable,” Kardashian tells Popsugar. “I can stay focused through a full day, whether I’m working, training, or traveling, and still feel like myself.”
“When you’re building a brand, authenticity matters. It has to fit into your real life, because that’s what ends up guiding every decision.”
And as someone who watches “The Kardashians,” I’ve seen the Skims founder fall asleep pretty much anywhere – cars, glam chairs, you name it. She’s busy. “It quickly became part of my routine because it delivered a more controlled, steady kind of energy without the jittery feeling I had experienced with traditional energy drinks.” After trying it myself, I get it – the energy builds and fades just as gently, instead of hitting you all at once and disappearing just as fast.
“When I have long days on set or I’m working late, it’s what I reach for because I know I’ll get the energy I need without worrying about not being able to sleep later.” And considering everything she’s juggling – Skims, “The Kardashians,” raising four kids while flexing her acting muscles, and, well, being Kim Kardashian, it tracks. “When you’re building a brand, authenticity matters. It has to fit into your real life, because that’s what ends up guiding every decision.”
From the rebranded packaging to flavors like UPDATE Berry Zero Sugar Energy Drink ($3), UPDATE Peach Zero Sugar Energy Drink ($3), UPDATE Mandarin Zero Sugar Energy Drink ($3), UPDATE Grape Zero Sugar Energy Drink ($36 for a 12-pack), and my personal favorite, UPDATE Pineapple Zero Sugar Energy Drink ($3), it’s clear Kardashian has had a hand in shaping UPDATE’s next chapter – and if you can’t pick just one, the UPDATE Zero Sugar Energy Drink Variety Pack ($22) makes it easy to try them all. Now that it’s available at Walmart nationwide, consider this your sign to, quite literally, update your beverage routine.
Haley Lyndes is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.
