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Calling all Dyson die-hards! Today, you have access to epic discounts with Dyson’s Owner Rewards sale. This offer allows existing owners of Dyson products to receive an exclusive 20 percent off discount code to use across the brand’s bestselling hair styling tools and home appliances. And here’s the big news: the Dyson Owner Rewards sale includes one of the best Dyson Airwrap deals we’ve seen this year, with the tool eligible for $120 off through October 28th.

Dyson’s Owner Rewards sale is as epic as it is rare: Last year, this sale event was the only Black Friday and Cyber Monday discount the brand offered. During previous Owner Rewards sales, the Dyson Supersonic hair dryer and Dyson Corrale hair straightener have been available for the discount, but this is the first time the Dyson Airwrap is included in the Owner Rewards sale for a whopping 20 percent off.

The only catch? You’ll need to curate your cart carefully, as this discount code can only be used on one item. We recommend splurging on the Airwrap Multi-Styler for streamlined, damage-free drying and styling on any hair type — and because this is the best Dyson Airwrap deal our shopping editors have scouted in months. If you’re after something simpler, opt for the Supersonic Hair Dryer, which our editors love for its frizz-fighting, fast-drying power. Or upgrade your straightener with the cordless, copper-plated Corrale flat iron that smooths your hair without sizzling.

Dyson’s made it super simple to secure this secret discount. All you have to do is register the Dyson device you already own, which requires your account login, item serial number, and its date of purchase. After that, you’ll receive a one-time discount code that can be applied at checkout on or at Dyson Demo stores. It’s always a good idea to register your Dyson tool anyway, because it grants you access to personalized customer service beyond your tool’s warranty, plus Dyson’s invite-only reviewer program, more savings events, and sneak peaks at upcoming Dyson releases.

This early Dyson Black Friday deal poses a prime opportunity to complete to your Dyson collection, upgrade your hair tool rotation, or get a head start on luxe holiday gifting for him or her. It’s also your chance to snag cool colorways that are exclusive to Dyson’s site, because it’s the only time and place you’ll ever see them marked down. Dyson tools can be pricey, but they’re simply the best of the best, which means this is one rare sale you won’t want to miss.

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Dyson Airwrap Complete Long Multi-Styler

  • Top-Quality Store Badge on Google: 3.9/5 stars

Price upon publish date of this article: $479.99

Courtesy of Dyson

Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City, where she regularly tests hair tools from brands like Dyson.