Tiffany & Co. on Saturday celebrated the opening of its new flagship in Taikoo Li Sanlitun, Beijing.
The event kicked off with a ribbon-cutting ceremony at the store with Lan Luan, president at Tiffany & Co. China; Han Zhi, retail director at Swire Properties; global house ambassador Zhang Ziyi; China house ambassadors Tiffany Tang and Zhang Ruoyun, and China brand ambassadors Elaine Zhong, Song Yuqi, Li Yunrui and Wang Xingyue.
The American jeweler brought the exhibition “Birds in Bloom,” showcasing archival works by Jean Schlumberger, to mark the flagship opening in a big way. Open to the public from April 1 to May 27, the exhibition highlights Schlumberger’s fantastical nature-inspired vision, unique imagination and poetic expression. In addition, a broader selection of masterpieces from The Tiffany Archives will also be on display at Beijing SKP and Shanghai IFC stores until May 27, together celebrating nearly two centuries of the house’s creative heritage.
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Taikoo Li Sanlitun was a pioneer in introducing the concept of neighborhood shopping to China when it opened in 2008 and has recently gone through a luxe transformation teeing up a slew of high-profile luxury flagship debuts including Dior, Louis Vuitton, Hermès, Loro Piana, Saint Laurent, Alaïa and Sacai.
Tiffany & Co. and parent company LVMH Moët Hennessy Louis Vuitton has bet big on China, debuting Tiffany’s newly transformed Taikoo Li flagship in Chengdu, the brand’s first triplex flagship in the country, in 2025.
