Tom Brady is selling some of his most coveted pieces in an upcoming Sotheby’s auction.
The former NFL quarterback is joining forces with the auction house for “The GOAT Collection: Watches and Treasures From Tom Brady,” which will go live on Dec. 10.
The auction will include several watch styles from Brady’s vast collection, as well as sports memorabilia from his time playing football at the University of Michigan, as well as in the NFL for the New England Patriots and Tampa Bay Buccaneers.
“I’ve been so fortunate to have such an amazing journey in my career, and these watches and collectibles really capture those unforgettable moments and all the hard work behind them,” Brady said. “I’m excited to give fans and collectors a chance to own and cherish these special pieces from my journey just like I have. I hope they bring as much joy and inspiration to fans as they did for me.”
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As an avid watch fan dating back to his college years, Brady’s collection includes unique pieces like the Audemars Piguet Royal Oak Flying Tourbillon that was custom-made for him for Netflix’s “The Roast of Tom Brady” that debuted last May, as well a rose gold Patek Philippe Nautilus watch Brady acquired in 2017. Estimates for Brady’s watches go as high as $800,000.
“In the past few years that I have come to know Tom Brady, watches have been our common denominator,” said Richard Lopez, Sotheby’s senior specialist of watches. “We are incredibly honored to be working with Tom in the curation of his single owner sale where we are featuring a selection of timepieces along with some of his prized sports treasures from his football career. Just as he mastered the language of football, he has devoted himself to understanding the intricacies of watches, curating a world-class assortment of exquisite timepieces in recent years that reflects his deep passion for collecting.”
On the sports memorabilia side, the auction offers several game-worn jerseys and equipment from Brady’s college and NFL careers. Highlights include Brady’s University of Michigan final game jersey from 2000, which is estimated to sell for between $300,000 to $500,000, and his Tampa Bay Buccaneers game-used helmet from the 2021-22 season, which is estimated to sell for $100,000 to $150,000.
“These are absolute treasures from the greatest to ever play the game,” said Brahm Wachter, Sotheby’s head of modern collectibles. “The collection is truly unparalleled; the stories they tell, the authenticity they embody and their historical significance elevate them beyond mere collectibles — these items are genuine pieces of sports history. To put it simply, this is a collection that collectors can only dream of. From Tom Brady’s collegiate journey to his NFL Combine appearance, and remarkable rise from humble beginnings to Super Bowl triumphs with both the Patriots and Buccaneers — each item in this auction embodies these pivotal moments.”
