HOT PROPERTY: Stockholm minimalism is coming to Sloane Street in London by way of Toteme.
This marks the brand’s second store in the U.K., which will open later this year.
Toteme is taking up 159 Sloane Street, which neighbors Brunello Cucinelli, Oliver Peoples and Diptyque.
The brand was cofounded in 2014 by Karl Lindman and Elin Kling.
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Their first store in London is on 12 Mount Street, a 3,000-square-foot space previously occupied by Balenciaga, sitting with the affluent area’s neighbors such as Scott’s and The Connaught.
The store offers the brand’s women’s ready-to-wear, shoes, bags, accessories and fine jewelry at contemporary price points, the latter being a new category launched in November 2023. The intention for the husband-and-wife duo was to complete a woman’s wardrobe.
“Once we had signed with this store, Karl was already on Auction House, the website where he spends many hours every day. He actually found the silver Marc Newson sofa that’s at the front,” Kling told WWD in an interview in 2023.
All Toteme stores, of which there are now over 10 in cities including New York, Los Angeles, Seoul, Shanghai and Hangzhou, all have a common thread, and feature Swedish design mixed in with vintage pieces, as well as more contemporary pieces, too.
“In our Stockholm and New York stores, customers come and they spend like three hours on a Saturday hanging out, meanwhile their husbands come to visit them as they’re having a glass of bubbles. I’m always tempted to go there and just hang out,” said Kling.
