TravisMathew continues to expand beyond its core golf category.
The Huntington Beach, Calif.-based company that started as a men’s golf brand nearly 20 years ago is partnering with Peloton on a co-branded women’s collection.
The limited-edition collection features leggings, sports bras, shorts, T-shirts, sweatshirts and jackets designed to be worn to work out in as well as to visit a coffee shop. The line is being promoted by popular Peloton instructors Hannah Corbin and Katie Wang and is being sold on both the TravisMathew and Peloton Apparel websites.
“We’re excited to debut TravisMathew womens’ first product collaboration in partnership with Peloton,” said Lindsay Browder, TravisMathew’s general manager of women’s product. “With Peloton’s New York energy and our elevated Southern California style, this collection was created to bring the brands together in a really fun and refreshing way. It’s a versatile collection in our signature active and crossover fabrics that we designed with custom retro-inspired prints and an optimistic color palette to kick off summer. We look forward to introducing this collection to our female customers, with pieces made to move with her through workouts, errands, and everything in between.”
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TravisMathew, which is owned by Callaway Golf Co., introduced womenswear in 2022 with a collection of performance lifestyle pieces. Since then, it has signed country singer Alana Springsteen and former soccer pro Kealia Watt as ambassadors.
The New York City-based Peloton was founded in 2012 and over the past 13 years has created a large international community of fitness enthusiasts. Since 2023, the brand has also had a relationship with Lululemon where Peloton provides content and Lululemon creates co-branded apparel.
