Trove, the New York–based fine jewelry store, known for its uniquely crafted jewelry boxes, has acquired The Seven, the West Village multibrand boutique known for its jewelry curation, founded by Camille Zarsky.
Trove was founded by Melbourne-based designer Hannah Ward in 2020 and opened its first U.S. flagship in New York in 2024. That same year, Jen Rubio, cofounder and former chief executive officer of luggage brand Away, joined Ward as strategic business partner and investor to support the U.S. expansion. Since then, the jewelry box creator has expanded into fine jewelry with an artist-in-residence program, initially with high jeweler Fernando Jorge, and continues to grow the category adding Sophie Bille Brahe, Beck, Howl, and more.
“Camille and I knew of each other for a while through the jewelry world, and properly connected in New York a few months ahead of Trove’s opening,” explained Rubio — who acquired a majority stake in Trove in January with Ward stepping away from day-to-day operations — of her connection to The Seven’s Zarsky. “From our first conversation, it was clear we shared a deep respect for craftsmanship and a belief in curating with integrity and emotion. We kept returning to the idea that there’s space for something more personal and boundary-pushing in fine jewelry, so this partnership happened very naturally.”
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Zarsky says the two entrepreneurs were building different but aligned visions, “when we finally sat down together, it felt less like a meeting and more like a creative exchange. We talked about where the market is headed, where it’s too safe, and what women like us are truly looking for. It was energizing, and quickly obvious that we wanted to build something together.”
When she joined Trove as an investor, Rubio saw a brand that could evolve “into a broader platform for design, curation and creative incubation.” The acquisition of The Seven, she added, is a strategic and creative decision that helps accelerate that. “I’ve always admired what Camille built with The Seven — it’s more than a store; it’s a sensibility,” Rubio said.
In a short time, The Seven has gained momentum with its tightly edited selection of independent fine jewelry brands led by Zarsky’s strategy of focusing on storytelling and one-of-a-kind pieces.
As part of the merger, The Seven’s Bleecker Street storefront will close in July, though a curated presence will continue in New York through the fall. Zarsky will join Trove as an adviser, contributing to the brand’s creative direction and growth. “Winding down The Seven’s storefront will give me the freedom to be even more creative and daring with future projects,” Zarsky explained of the move.
One such project: Rubio is backing Zarsky in a forthcoming design venture “rooted in fine jewelry but [expanding] into adjacent categories,” Zarsky explained.
“We’re still finalizing details, but it will be an extension of the values that Camille and I share — elevated design, emotional storytelling, and intentional luxury,” Rubio said. “It won’t be just about products; it’s about building a world.”
“One of the biggest lessons I’ve learned is the power of clarity: on values, vision and pace,” Rubio said from her time scaling Away. “I’m bringing that same intentionality to this partnership. As we partner with Camille, we’re being deliberate: protecting the magic while providing the right foundation for growth.”
When asked how they plan to differentiate their new venture in an increasingly competitive luxury retail market, Zarsky said she is not about chasing trends. “I want to create something rooted in permanence, not seasonality. We’re thinking about longevity, rarity and emotional connection.”
“Joining forces with Trove allows me to scale the spirit of The Seven while being part of something bigger,” Zarsky continued. “I’m especially excited to collaborate with and learn from Jen, whose vision and experience as a builder are incredibly inspiring. There’s so much more we can do together.”
