Tyla is adding Kate Spade global brand ambassador to her growing fashion credentials. The two-time Grammy Award-winning singer and the American fashion and accessories brand are entering a new, yearlong partnership that kicks off with Tyla’s starring role in Kate Spade’s fall 2026 campaign.
“Tyla radiates what Kate Spade New York is all about: joy, optimism and a confidence that lifts everyone around her,” Eva Erdmann, chief executive officer and brand president of Kate Spade New York, said of the singer’s appointment.
“From her music to her personal style, she makes people feel something. That’s rare. And she’s doing it at a pivotal moment in her career — a new album, a new chapter and the world watching. We’re thrilled to have her with us as we spark something beautiful, together.”
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The “Water” singer’s partnership with Kate Spade will include brand campaigns, social content and store advertising, beginning with its fall 2026 campaign. Captured by photographer Grant James, with behind-the-scenes shots by Marcus Gustaffson, the campaign includes nods to Tyla’s sophomore album “A-Pop.”
“Joining the Kate Spade New York family has been a pleasure. We loved creating this campaign together; it was exciting and joyful,” the singer said in a statement. Tyla stars in the fall 2026 campaign along with Bretman Rock, Kareem Rahma and Ana Sofia, among others.
Along with Tyla, the Kate Spade duo mini shoulder bag has a starring role in the fall 2026 campaign, featured in fresh, seasonal colorways including beet and laurel leaf. The Kate Spade fall 2026 collection will be available beginning this month, with additional styles launching throughout the season in Kate Spade New York stores and on the brand’s official website.
Tyla’s new ambassadorship with Kate Spade is the latest in the “Truth or Dare” singer’s fashion and accessories partnerships. Pandora named the singer an ambassador in April 2025. Tyla previously starred in a Pandora campaign spotlighting her curated collection with the brand.
