Ugg is teaming up with New York City-based brand Hidden once again on two footwear styles for spring 2026.
For their newest collection together, Hidden is reimagining Ugg’s signature Classic Short Boot and Tasman 2.0 mule. Inspired by “then meets now,” this collection is at the intersection of nostalgia and newness, the footwear brand noted.
The first shoe in the collection features the Ugg Hidden PPF Hardware Boot, a modified version of the Classic Short Boot. The style was re-engineered with a lug sole and custom Hidden hardware, which contrasts with a softer Light Sand colorway made exclusively for the collaboration.
Secondly, the Ugg Hidden PPF Hardware Tasman features the same Light Sand colorway and builds on the footwear company’s signature slip-on model with on-brand detailing featured on the outside and new comfort construction throughout the sole.
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To help launch the collaboration, Ugg and Hidden have created. New campaign inspired by early backpacking culture, train-hopping, and vintage outdoor catalogs. Shot along the mountainous beach trails and caves of San Francisco by photographer and visual artist Peter Sutherland, the campaign is a surreal interpretation of the collection.
The spring/summer 2026 Ugg Hidden collaboration will be available for purchase at Hiddenppf.com and Extra Butter’s Orchard Street store in New York City on Feb. 6. The collection will launch on Ugg.com/hidden-collab, with sign-ups opening Feb. 16, followed by general availability on Feb. 20.
The collaboration comes one week after Ugg parent company Deckers Brands reported net sales in the third quarter of fiscal 2026 increased 7.1 percent to $1.96 billion compared to $1.83 billion the same time last year. Net income for the third quarter was $481.15 million, or $3.33 per diluted share, up from $456.73 million, or $3.00 per diluted share, the prior year.
By brand, Ugg led the way with net sales of $1.31 billion, a 4.9 percent increase compared to $1.24 billion the same time last year. At Hoka, net sales increased 18.5 percent to $628.9 million compared to $530.9 million last Q3.
“Our strategic marketplace management fueled balanced growth in DTC and wholesale, inclusive of continued international momentum as well as healthy growth in the U.S. across both channels,” Stefano Caroti, president and chief executive officer of Deckers Brands, said in a statement last week. “Ugg and Hoka each delivered high levels of full-price selling, resulting in strong gross margins.”
