Ugg has spent much of its recent fashion run putting unexpected spins on familiar comfort shoes. Its recent Dusty Orchid collection, for example, introduced the Quill mary jane, a flat with a sneaker-adjacent base, as hybrid shoes continued moving into the mainstream. For fall, its newest move is subtraction.
Two campaigns that launched today apply that idea to some of Ugg’s most recognizable silhouettes. Channel Tres, an American rapper and producer who has worked with Dickies and Balmain in the past, fronts the new Tasman Flex and returning Otzo Clog.
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Multidisciplinary designer Nicole McLaughlin, whose footwear collaborations include Reebok, Allbirds and Crocs, fronts the Deconstructed Collection campaign. Across both releases, Ugg is removing lining, reducing visible bulk and emphasizing lighter construction.
The $165 Tasman Flex makes the change easiest to see. Ugg describes the unlined suede slip-on as a low-profile evolution of the original Tasman, with lightweight cushioning and a wraparound traction outsole for outdoor wear. It comes in Chestnut, Burnt Olive, Black and Dusty Orchid.
“Whether I’m making music, performing or just exploring the city, I gravitate toward brands that feel effortless and authentic. Ugg is grounded in comfort and ease, but also supports creativity, movement and self-expression,” Tres said.
The returning $150 Otzo Clog is the more substantial-looking exception, pairing a rounded dark gray suede upper with step-in cushioning and a treaded sole.
McLaughlin’s collection takes the subtraction more literally. Ugg removes the traditional fur lining from the Tasman, Classic Mini and a lace-up derived from the Neumel. The shoes retain sheepskin insoles but use unlined suede uppers intended to feel lighter, softer and more breathable. Prices range from $130 for the Tasman Deconstructed to $175 for the Classic Mini Deconstructed.
“Deconstruction has always been a huge part of how I approach design. Taking things apart, looking at them differently, and finding new ways to give materials and products another life. When a brand like Ugg thinks about design in the same way, with the same spirit of curiosity and exploration, it encourages others to see design through a new lens,” McLaughlin said.
The direction lands as footwear continues to get lower, softer and easier to wear. Slim sneakers have chipped away at the dominance of bulkier trainers, while clogs, slippers and other slip-ons have moved further into everyday wardrobes. Ugg’s fall lineup pulls those ideas into its own comfort-first language: less lining and less visible volume, without giving up cushioning or traction.
There is a practical argument behind the redesign, too. Ugg says the Deconstructed Collection was made for warmer weather and year-round wear. Removing the full lining gives shoppers a reason to buy familiar suede shapes in July rather than waiting for the first cold snap. It also comes as Ugg sales rose 9.2 percent in Deckers’ latest reported quarter, with the company citing product innovation as one factor driving demand.
Both collections are available on ugg.com, at select Ugg stores and through wholesale retailers nationwide.
