Ulta Black Friday Deals 2023: The Best Beauty Sales You Can Shop Today

$479.99 $599 20% off

$479.99 $599 20% off

Rare deal alert! Use code DYSON20 to secure a whopping 20 percent off the Dyson Airwrap Multi-Styler Complete. This all-in-one hair tool comes with six different attachments to dry, curl, brush, and smooth hair, and the complete set is packaged in a sleek, leather-like storage case with velvet dividers and trays to house all of its different components.

Price upon publish date of this article: $479.99

First up on Ulta’s best Black Friday deals list is this anti-frizz shine spray. Sexy Hair’s spray helps keep hair smooth all day by locking out humidity and moisture that makes it frizz. The light mist also works to seal hair cuticles, which increases shine.

What testers say: “I really enjoyed using this product. It gave the hair a nice shine for the finished product without making the hair feel oily or greasy. The results were still lightweight and flowing beautifully.”

Price upon publish date of this article: $16.06

These effective whitening strips from Crest rarely go on sale, but you can catch them now at Ulta’s Black Friday sale. The box includes 20 strips that testers say remove years of stains with a few uses. Its effectiveness and ease of use attract repeat shoppers to this teeth-whitening method. All you have to do is place them on our top and bottom rows of teeth and let them sit for up to 30 minutes. The result? A smile that rivals an in-office dental visit.

What testers say: “You can notice a difference in three days, and the don’t make your teeth that sensitive.”

Price upon publish date of this article: $22.49

Handfuls of celebrity hairstylists are spotted with a Ghd hair tool in hand at any given event. If you haven’t gotten your hands on one yet, we recommend this flat iron that provides strands with a sleek finish in half the time. The iron boasts innovative heat sensors, tested and proven to leave hair smoother and healthier. It heats up in 25 seconds, reaches up to 365 degrees, and it has a shut-off feature that activates after 30 minutes of non-use.

What testers say: “I love this flat iron! This is my first time trying the GHD brand, and I love it. I love that I only have to go over my hair one time, and it looks great. My hair feels soft, and it shines.”

Price upon publish date of this article: $167.30

A gua sha massage will refresh your face in just a few minutes: Glide the tool across your skin to increase circulation for a more radiant look.

What testers say: “Absolutely love this facial tool. I put it in the freezer and use it in the morning and night after I’ve put on my skincare! Great product!”

Price upon publish date of this article: $11.20

Give your brush stars a refresh over the holidays. Luckily, this Morphe brush set makes it easy to swap out your used brushes and replace them with ones that provide a precision application. The makeup brush set includes everything from a bronzing brush to a soft sculpt signature sponge.

What testers say: “I Love everything about this brush set. I’ve had for seven months, still look an work like the day I bought them. I don’t understand how people are saying they’re expensive. You get 11 brushes & a sponge!! That’s less than $10 a brush.”

Price upon publish date of this article: $68.60

These classic makeup wipes from Neutrogena wipe away your makeup and leaves your skin completely clean. Each towelette easily takes off waterproof eye makeup and face makeup without stripping your skin.

What testers say: “I’ve tried many assorted brands of makeup wipes & I always come back to these. I even tried Clinique & they burned my skin. I have very dry, sensitive, skin. These are moisturizing and don’t hurt my face. I highly recommend giving them a try!”

Price upon publish date of this article: $10.49

Ulta’s Black Friday sale is one of the best times to stock up on everyday makeup necessities like sponges. If you need to replace your current ones, this duo from Real Techniques is an affordable option to other choices on the market. They blend liquid- and cream-based makeup products flawlessly and streak-free.

What testers say: “This has been my favorite sponge for years, lol. I’ve never used anything else. I use a damp sponge for foundation and dry for my ELF putty blush or for setting powder. It’s very soft, and I get so many uses out of one sponge.”

Price upon publish date of this article: $7.69

If you have a beauty lover on your holiday gift list, pick up this top eyeshadow palette from Too Faced — it’s already 50 percent off! There are 16 highly pigmented eyeshadows that have a creamy consistency that gives a one-swipe color payoff.

What testers say: “This is perfect if you want to travel with just one palette that can be used for both those fun, flirty night outs and in addition to your everyday glow look. Love! Such a great selection of bold colors!”

Price upon publish date of this article: $26.00

There’s no shortage of lash serums on the market, but landing on one that actually produces results is tougher than you think. Ulta shoppers praise this formula from LashFood since it works while you sleep to make eyelashes longer, thicker, and stronger.

What testers say: “I was a little skeptical about making such a high-priced purchase for a brand I’ve never tried, but my lashes were in need of some extra TLC thanks to false lashes beating up my naturals. So here I am one month later after purchasing this item, and the results were subtle at first, and now my favorite part of the day is wearing my mascara because my lashes are so long.”

Price upon publish date of this article: $39.00

Stocking up on hair tools, makeup, and skincare is great, but picking up a nostalgic makeup case is even better. Caboodles are also discounted during Ulta’s Black Friday sale. You can pick up one for yourself and others to give as gifts this season for just $16!

What testers say: “Now commencing massive nostalgia! I’m pleased to now know that Caboodles are every bit as practical and well-made as I remember, based on the one my Mom had when I was growing up. It looks cute on my dresser and makes me happy every time I stop to use it.”

Price upon publish date of this article: $16.09

Once you try this mascara from Lancôme, you won’t reach for another formula. The Lash Idôle Lash-Lifting & Volumizing Mascara separates each lash and delivers an even dose of the formula with every pass. The result? Lashes that look volumized, lengthened, and feathery soft. It’s also waterproof.

What testers say: “I normally use the regular version of this mascara, but I decided to try the waterproof for my wedding. I LOVE it, more than the og! It holds curl and length all day and makes my lashes look so long and wispy (I don’t like a clumpy look). It doesn’t smudge on me either, but my skin runs more on the dry side. And it comes off easily with a micellar remover and makeup cloth.”

Price upon publish date of this article: $18.00

This day cream from The Body Shop deeply hydrates and helps the skin maintain its natural moisture barrier. The cream is comprised of 97 percent natural ingredients like Edelweiss extract, which smooths skin similarly to retinol. The formula is dermatologists tested and suitable for all skin types, including sensitive skin.

What testers say: “I am really enjoying this smoothing cream! I use just a little bit, and my face is moisturized all day without feeling greasy. No breakouts or clogged pores either. My makeup glides over it perfectly!”

Price upon publish date of this article: $21.60

As its name suggests, this highlighter offers a celestial glow. The topper provides a multi-dimensional glow to cheeks and cheeks, seamlessly gliding over skin for an even application. The vegan formula from R.e.m. Beauty is infused with vegetable-derived emollients that blend effortlessly into the skin and leave a dewy finish.

What testers say: “I love highlighters and love to glow! Most of my highlighters glitter or are too flashy for everyday wear; this formula is beautiful but subtle enough for daytime wear. It has a beautiful, fun, and unique shade range, and the packaging is stunning with a nice mirror (great for makeup bags and traveling). I will be bringing additional colors into my collection.”

Price upon publish date of this article: $11.00

Bobbi Brown’s concealer stick offers a mess-free option for applying concealer. Just swipe the stick in the areas you need, blend, and voila! Skin that looks smooth and hours of crease-proof for up to 12 hours.

What testers say: “I did not mean to purchase the concealer stick — I was trying to purchase the foundation stick. I bought this by mistake, and I simply love it. I can trace my eyebrows and under my eyes way better than a brush. The best mistake purchase ever.”

Price upon publish date of this article: $19.20

Snail mucin has been inching its way into face serums and moisturizers, with testers (and WWD Shop editors) loving the hydrating, smoothing benefits this ingredient brings. Curious? Give the Tony Moly Snail Lip Sleeping Mask a try while you can snag it on sale during Ulta’s Black Friday deals. The lip mask delivers a dose of moisture to dry lips and works to boost collagen production.

What testers say: “This is the most hydrating lip mask I have ever used on my lips! My lips have been dry and cracking after my trip to Chicago, and this has healed them overnight. I wake up in the morning with the most plump, hydrated lips ever!”

Price upon publish date of this article: $11.90

Avène’s formulas are loved by celebrities and shoppers thanks to its gentle ingredients. This Cicalfate+ Restorative Protective Cream is crafted with C+ Restore, a postbiotic ingredient that balances the skin. It also has a copper-zinc sulfate complex, which helps to maintain healthy skin. Lastly, there’s Avène Thermal Spring Water to calm and soothe skin.

What testers say: “I live in Alaska and have always struggled with dry skin and acne, especially during the winter. This is an overnight cure-all. Dry skin? Gone. Hormonal acne? Gone. Fungal acne? Gone. Sunburn? GONE. You love yourself? Or even just like yourself? Buy this.”

Price upon publish date of this article: $19.26

Neck creams can cost a fortune if you don’t catch them on sale — that’s why this pick from StriVectin is a deal you don’t want to miss. The Peptight Tightening Neck Serum Roller visibly tightens skin and smooths neck lines. The peptide-packed serum comes in the form of a roller that’s easy to apply to your neck area, so you can add it right into your daily skincare routine.

What testers say: “I can actually see fewer lines on my neck after a few weeks of using the neck serum roller! It’s amazing. I highly recommend it.”

Price upon publish date of this article: $55.30

The Bloom Cream Daily Moisturizer goes above and beyond your other beauty products. First, it dispenses from Beekman’s signature tube in a pretty flower shape. Second, it’s packed with goat milk prebiotic and milk postbiotic that gives your skin a dose of healthy vitamins, which gives your competition a youthful, radiant glow.

What testers say: “Gentle enough to use every day, doesn’t leave me greasy, and it’s one more product that makes me LOVE this brand. I finally found one that helps with my rosacea. I now know what my face without redness looks like, thanks to them. This cream is my holy grail now.”

Price upon publish date of this article: $37.80

If you’re struggling with dark, puffy under eyes, make sure you grab these cooling eye patches. The eye masks from Patchology contain a blend of caffeine and hydrolyzed collagen, which help rejuvenate your inner eye area in minutes.

What testers say: “I wear makeup every day, and although I’m young, I’ve always struggled with puffy under eyes that tend to get dry and look wrinkly because of all the concealer I pack on. So, I really need a great under-eye product to moisturize my under-eye and reduce puffiness. This product does that for me, way better than paper under eye patches I’ve tried before. The cooling jelly substance feels so nice, especially when I put them in the fridge so they are cold.”

Price upon publish date of this article: $9.00