Urban Outfitters has launched a multichannel “Happy LOLidays” campaign in retail locations and social media that will run throughout the holiday season.
“The LOLidays campaign is about meeting our audience exactly where they naturally engage, on social — right in the heart of trends, buzz and can’t-miss moments,” said Cyntia Leo, head of brand marketing at Urban Outfitters.
“We’re shaking up the holiday season experience by tapping into the pulse of culture and trends, cutting through the noise in a crowded media and retail landscape and delivering exactly what our customers are asking for this season — removing the stress out of the holidays and bringing back the fun, joy and the classics with the best gifts at the right price — plus, that unbeatable feeling of finding the perfect gift,” she said.
The assortment of gifts starts at $25.
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Launching Thursday with the “UO Carol,” the campaign – its largest to date – brings together Urban Outfitters pieces, playful engagement and gift solutions, blurring the lines between the digital and physical worlds. It is is directed by Laurence “Baz” Morais, featuring a tune by TikTok sensation Lubalin, and a dance challenge choreographed by Lars Gummer. Leading the carol is an ensemble of UO collectible characters like Monchichi, Moomin, Kewpie, Calico Critters and Miffy. Unexpected animated products from fan-favorites like Owala, Gourmand and Fujifilm also make an appearance.
UO staples such as the BCG Mae printed piled fleece zip-up jacket for $79, Out From Under Hoxton sweatpant for $55, and UO Home Big Bow satin pillow for $34, along with the UO logo, play starring roles in the campaign.
The “LOLiday Gift Guides” showcase apparel, tech and lifestyle items, ranging from”Gifts for Your Situationship,” to “Gifts That Are Mid(price).”
The guides feature brands such as UGG, Camp Snap and Owala, alongside UO’s in-house labels such as BDG, Out From Under, and Standard Cloth. Rounding out the offering are partners such as Fujifilm, Gourmand, Cosley, and Champion.
“We hope our customers will find UO to be a place of discovery — for the most unexpected and standout gifts, for everyone on their list,” said Marybeth Mahoney Cahill, chief merchandising officer of Urban Outfitters. “Our customers look to us for that uniquely UO charm and with over 700 gifts under $25, we’ve curated a collection of the most viral and culturally relevant products. We are excited to welcome customers in.”
Urban Outfitters, the publicly traded company, has shown growth by capitalizing on its multi brand portfolio that includes Anthropologie, Nuuly, Urban Outfitters, Free People and FP Movement. The company reported a 6.3 percent year-over-year increase for the second quarter ended July 31, reaching $1.35 billion in total sales. Net income was $117.5 million. The Urban Outfitters brand had sales of $316.7 million for the quarter, versus $346.4 million in the year-ago period.
