Seven-time Grand Slam champion Venus Williams and American personal care brand Dove are joining forces for the limited-edition Dove beauty bar, created in collaboration with Williams to help keep girls confident and interested in sports.
The #KeepHerConfident bar is Dove Beauty Bar’s first collaboration and is heavily influenced by the sport that made Williams a star: tennis. It comes in a tennis ball-inspired green hue and features notes of passionfruit and lemon balm for a unique fragrance, which was hand-selected by the tennis living legend.
On each Venus Williams x Dove Beauty Bar, the word “confident” is engraved along with the company’s signature dove symbol. The beauty bars also come in a limited-edition canister produced from recycled materials.
You May Also Like
“As someone who knows the importance of confidence in sports, I’m so excited to be collaborating with Dove to continue our mission of keeping the next generations of young women athletes playing the sports they love,” Williams said.
“I loved partnering with Dove to create the #KeepHerConfident Beauty Bar and incorporating my favorite fragrances, nods to the game I love with the tennis-ball colored bar and a powerful message to keep our young athletes looking, smelling and feeling great and confident.”
Along with this collaboration, Dove will partner with the Black Girls Tennis Club for an in-person experience with Williams and New York City-area middle school girls. Dove has also partnered with Bras for Girls to donate more than 1,000 bras to help late elementary school and middle school girls during a uniquely transformative time in their lives.
“We’re thrilled to be releasing our first limited edition of the beloved Dove Beauty Bar to help keep girls playing the sports they love,” Mele Melero, chief growth officer for Dove Personal Care North America, said. “Venus has been an incredible champion of the Body Confident Sport mission, and we couldn’t think of a better partner or role model for girls to co-create the #KeepHerConfident Beauty Bar with.”
The Venus Williams x Dove Beauty Bars are not available for in-store purchase. Shoppers can enter for a chance to win the limited-edition beauty bars via Dove’s official website now through Sept. 20.
