The ready-to-wear brand has doubled its space at 986 Madison Avenue, where it now occupies 6,192 square feet. The boutique, which reopens Wednesday after a four-month renovation, offers women’s ready-to-wear, footwear and accessories. The store took over space previously occupied by Sandro.
“Madison Avenue was our very first store. Seven years and 30 stores later, it feels incredible to go back to where it all began. We are grateful for all the support the neighborhood has given us from the start and are excited to keep connecting with and cultivating our community here,” said Veronica Swanson Beard, who co-owns the brand with her sister-in-law Veronica Miele Beard.
Beard’s store interiors have been reimagined to reflect the scale and grandeur of the space. The brand hired architect Anderson Kenny and resident interior designer Carolina de Neufville to create a spare but sophisticated environment with elevated architectural features. The boutique features white, beige and gold tones. Papered in Sisal grass cloth, the store is filled with brass-and-glass Mastercraft furniture from the ’70s. A crystal and amethyst chandelier, sourced form Carlos de la Puente Antiques, casts a warm glow over a Mastercraft octagonal table at the entrance.
The seating area is anchored by a Mastercraft coffee table, layered over a custom jute rug by Nitika Moran. Knitwear and denim are stacked atop acid-etched Mastercaft tables. The expanded boutique features a special concept space that will transform regularly to showcase product launches and seasonal must-haves, as well as serve as a VIP room and handle private appointments.
“Although we doubled in size, we wanted to create nooks and intimate moments to tell the story of the product,” said de Neufville.
Next up for Veronica Beard is a Beverly Hills flagship that opens Oct. 5, marking its fourth flagship and 30th store.