ITALIAN ACCENT: Continuing to build out its global team, Versace has tapped Kenzo’s Mathieu Baboulène as its new Milan-based global communication director, effective Tuesday.
He reports to Caroline Deroche Pasquier, who recently joined Versace as vice president, global communications, after a stint at Bottega Veneta.
Over the past year or so Versace has added a number of seasoned executives with expertise across communications, marketing, visual merchandising, digital, omnichannel, IT and innovation as it pursues a brand elevation strategy.
Most recently, Baboulène logged four years as Kenzo’s global senior PR and communication director, crafting new strategies under Nigo, who was named creative director at the Paris-based house in 2021. Baboulène had also worked under Nigo’s predecessor, Felipe Oliveria Baptista.
You May Also Like
The Frenchman started his career at Michèle Montagne’s press office in Paris, where he handled PR and communications for the likes of Ann Demeulemeester, Haider Ackermann, Rick Owens and Undercover.
He later held senior and global PR and communication roles at Maison Margiela, Givenchy under Riccardo Tisci, and Coach.
At Versace, he will be reunited once again with Deroche Pasquier, having worked with her at Givenchy and Coach.
Baboulène’s successor at Kenzo has yet to be named.
