It was 26 years ago that Shep and Ian Murray began to sell ties out of the trunk of their Jeep Wrangler. So it’s a full-circle moment that the brothers and cofounders of Vineyard Vines are now creating a co-branded collection with the car company.
The limited-edition Jeep x Vineyard Vines capsule includes hats, sweatshirts, shirts and shorts for men and women. It will be sold beginning Tuesday on the Vineyard Vines e-commerce site as well as in select stores. The launch will be accompanied by a sweepstakes to win a custom Vineyard Vines Jeep Gladiator, among other prizes. The co-branded Jeep will be taking a promotional road trip, stopping in select locations to showcase the collection, host events and promote the contest.
“In 1998, we followed our dreams and started selling ties out of the back of a Jeep Wrangler on Martha’s Vineyard,” said Shep Murray. “Now, partnering with the Jeep brand for an exclusive collection, road tour, and giveaway is the ultimate ‘Every Day Should Feel This Good’ moment for us.”
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His brother added: “We have been chasing our dream of Vineyard Vines in a Jeep since we were able to drive. There’s no better feeling than being behind the wheel of a Jeep vehicle. Be it an old CJ-7 or one of today’s Rubicons, the feeling is the same: boundless opportunity, freedom ahead and the ability to chase your dream. It’s come full circle and we are so happy to be able to share our love of Jeeps by giving away a custom Vineyard Vines Gladiator Rubicon that we spec-ed out specifically.”
Kim Adams House, head of licensing, merchandising and multicultural marketing for Stellantis, which manufactures Jeep, said the car has a history “steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts as well as fans and followers. Vineyard Vines and its ‘good life’ ethos expresses a dimension of the Jeep brand’s qualities and its, ‘Go Anywhere, Do Anything’ spirit . This special collaboration creates an authentic bridge, allowing each brand’s communities to demonstrate their love of both brands at the time that those golden New England summers begin.”
