The SIL is getting a refresh.
The platform, founded by Natalie Bloomingdale and launched in 2017, is pivoting toward reselling and showcasing vintage items sourced from the closets of a heavy-hitting roster of collaborators. Among them are Dee Ocleppo Hilfiger, Kathy Hilton, Diane von Furstenberg, Micaela Erlanger, Zoe de Givenchy and Candace Bushnell, among others.
According to the company, each closet feature will be formatted as a digital pop-up store on a weekly basis, selling 10 to 20 pieces per person. Participants will be able to choose a charity for a portion of sales to be donated to.
You May Also Like
Bloomingdale also tapped Vogue editor Lilah Ramzi for the relaunch, and it is slated to debut in February.
The SIL, an acronym for “stuff I love,” has had a few different iterations in the past year, starting with surfacing independent designers at launch and eventually going on to focus on vintage furs, which the company said had a strong reception among clientele. In 2023, the e-commerce platform teamed with The Beverly Hills Hotel to create a capsule collection of six female-founded brands to mirror the hot spot’s original owner, Margaret J. Anderson.
Vintage and secondhand items have only grown in popularity, particularly among Gen Z, as reported. Per Pinterest’s fall 2025 trend report, “Dream thrift finds” grew more than 550 percent in searches on the platform, while “vintage fall aesthetic” jumped more than 1,000 percent. EY said 36 percent of shoppers are looking for secondhand items.
For The SIL, storytelling of each object’s provenance will be at the fore, focusing on each participant’s history with each item for sale.
