Which Celebrity Brands Are Next for a Major Deal? Lady Gaga, Beyonce and More Possible Contenders for the Next Corporate Prize

Blake Lively dove headfirst into hair care in 2024, releasing her first-ever products brand, Blake Brown, at Target, marking the largest hair care launch in the retailer’s history. Within one week, the company generated $16 million in media impact value, according to Launchmetrics, and the immediate in-store success was just as great. On its launch day alone, the company had the top five bestselling hair products at Target. Blake Brown products include hair mist, strengthening shampoo and conditioner, a nourishing mask and a “leave-in potion.”