Skin care brands are setting their sights on acne, and for good reason.
Data from Circana shows that in 2025, acne treatment products reached $1.7 billion in sales in the mass market, up 5 percent versus the year prior. The category only grew 1 percent by comparison in prestige skin care, but that segment as a whole was flat, challenged by myriad factors including a value-consumer shift toward lower-priced products.
Still, demand for acne products is growing.
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Data from Spate shows that in 2025, U.S. Google searches for “acne treatment” grew about 19 percent to 424,000 average monthly searches. Searches for “acne scar treatment” and “pimple patch” also grew 32 percent and 23 percent, respectively, and “Tretinoin cream” grew double-digits in terms of both Google searches and average weekly TikTok views.
On TikTok Shop, sales of acne treatment products exceeded $20.9 million in 2025, data from Charm.io shows, peaking in November when the category drove $2.8 million in sales in a single month.
Against this backdrop, Hims & Hers cofounder Jack Abraham launched a new company, called Indomo, with plans to bring an at-home corticosteroid acne injection to the market pending FDA approval, and in November dermatologist Amy Wechsler opened an acne-focused New York clinic offering walk-in consultations, steroid injections and extractions.
All this to say, the arms race to bring new-to-market acne solutions is underway. And a wave of launches, including Benefit Cosmetics’ latest two-step pore “degunker,” and Haruharu Wonder’s acne-friendly PDRN serum, look to continue the momentum.
Here, the products to know.
