For its fall show, Y-3 laid out three long, parallel strips of black rubber, signaling the Adidas trademark integral to its long-running collaboration with Yohji Yamamoto; providing grip for the small troupe of dancers whisking up and down the narrow tracks, and foreshadowing a tie-up with Mercedes-AMG Petronas Formula 1, which was revealed midway through the show when the dancers unzipped their black boiler suits halfway, revealing logo-splattered T-shirts.
There was a lot to take in, including a detour from the motor racing theme into skateboarding, cued up by professional skater Mark Gonzalez strolling out in a moto jacket tagged with spray paint and a vulcanized shoe dubbed the NISI.
Notes provided after the show clarified that the spray-painted dogs and graphics were courtesy of Chito, whose artworks were “placed in dialogue” with those of Chikami Hayashi, a printmaker and longtime Y-3 contributor, alongside a “beast” motif on clothes and fearsome-looking sneakers.
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The collection itself, mostly black with touches of red and burgundy, stretched from denim outfits and noisy streetwear all the way to soigné velvet jackets and handsome leather blousons for him and her.
Which means a diverse crowd could come racing in search of Y-3 come fall, from editor Godfrey Deeny’s nine-year-old son, who was wowed by the Mercedes merch, to an elegant woman in search of something comfy and cool for a night at the opera.
Last year, Adidas signed a multiyear partnership with Mercedes-AMG Petronas and has been creating apparel, footwear and accessories for the team and its fan base. Y-3 hinted it would have more Formula 1 moments to come throughout the racing season.
