Star soccer players Garrett Wilson, Naomi Feller, Fuka Nagano and Joel Chima, and skateboarder Marco Montoya walked Y-3’s catwalk set atop the stage of Paris’ Salle Pleyel theater. It marked the brand’s return to a fashion show format after five-and-a-half years.
The timing of a big-bang production was fitting for Y-3, conceived jointly by Yohji Yamamoto and Adidas 22 years ago, as it came mere weeks before the Paris Olympics begin in late July.
“Y-3 was born from the fusion of the seeming opposites of sport and style,” said Yamamoto, in the show notes. “Together with Adidas we worked on forming something that didn’t exist and that foresaw the future.”
The brand continues to raise luxury athleisure to new heights and took the opportunity to unveil the Japanese Football Association’s official on-pitch jersey for home and away games.
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For spring, Y-3’s garments were crafted around a trio of design principles of aeration, reflex and superposition, meant to reflect Adidas’ three signature stripes. That logo swept across many looks, including down the side of trackpants and a matching top across the middle of which two lines seemed painted, with frayed strings hanging down their sides.
There was fine sartorial tailoring blended naturally into this collection rich with technical wear, too. Most looks came in black, gray or navy, though lime, azure or red also popped. Garments stretched into eveningwear, including a long patchwork parachute skirt.
The cool factor pumped up the footwear, with the Y-3 Regu, a new interpretation of the first low-profile shoe created collaboratively between Yamamoto and Adidas. For the Y-3 Zodai, the Adidas Superstar morphed into three different models.
