LONDON — It’s a season of office archetypes — Stella McCartney designed a wardrobe for “laptop to lap dance,” while Balenciaga took on the office siren.
In London, jeweler Jessica McCormack is dabbling in corporate chic for the launch of the brand’s “Rush Hour” collection, the campaign for which features brand ambassador Zoë Kravitz.
The name of the collection is not in reference to the “Rush Hour” film franchise, but to the hustle and bustle of a 9-to-5 working hour and the scramble of getting ready to go out after work.
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“There’s all these women who are lawyers and bankers that work in the city and have to do this [routine] every single day,” said McCormack.
Kravitz got into character for the collection and shot the campaign images at Senate House in Bloomsbury. The Art Deco building has been featured in various films including “No Time to Die,” “Spy Game” and “The Dark Knight.”
“I wanted this working woman’s office — she’s a baller, but is it her office or someone else’s office?” said McCormack.
Kravitz wears a curved white gold necklace, otherwise known as the Torque, that balances an egg-shaped pearl with a pair of liquid-like white gold earrings with pearl drops and a gold ring.
“We did the plain Torque, which has been a huge hit, but I loved the idea of sculpting something bold to the collar and it sits differently on everyone. There’s something very fluid and rigid about it,” McCormack explained.
As reported, the diamond jewelry designer is riding a powerful wave of demand despite a cold climate for luxury, with sales growing in the high double-digits and a new investor in Lingotto Horizon, which is owned by the Agnelli family’s Exor holding.
