Known for designing aesthetic, trend-forward athleticwear, Alo’s third edition of its winter Alo Atelier collection includes pieces designed to elevate winter active and après-ski activities. The elevated collection represents the brand’s continuation into the luxury space as well as its commitment to providing chic performance-driven fashion and wellness options for every situation.
Similar to other collections, Alo Atelier has been designed for the consumer to wear both in the studio and on the street with 62 pieces in total. Pieces have been created to mix and match and are available in black, ivory and sand with pricing ranging from $128 to $1,400. In addition to function-forward options, including a ski suit and formfitting thermal layers in the brand’s Airlift fabrication, the collection has an array of cozy cashmere sets and sleep-inspired pieces.
An emphasis was put on elevating fabrications used throughout the collection and marking the first time that the brand has featured silk. Cashmere pieces are designed to be lightweight for comfort aiming to provide “the ultimate indulgence for a frequent flier or lounge lover alike.”
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Abby Gordon, chief design and merchandising officer at Alo Yoga, explained that this edition of the Alo Atelier collection was inspired by “what a winter holiday would look like if it were spent in Courchevel” reimagined by the Alo design house.
“We drew inspiration from the chic slopeside attire of decades past and focused intentionally on fabrics that bring the vision to life,” said Gordon. “From buttery silk sets for morning coziness to performance-driven ski suits that embody movement to après-ski cashmere for relaxed afternoons, and finally silk dresses and wool coats for elegant evenings, the collection captures 24 hours of winter luxury. At the heart of every piece is our commitment to seamlessly transitioning from studio to street, ensuring our community stays effortlessly stylish with beautifully crafted designs.”
Notably, the full design and development process from ideation and vision to execution lasted 18 months.
For the collection’s campaign, Alo featured models in an “immersive VIP mountain experience” which Summer Nacewicz, executive vice president of creative and marketing at Alo Yoga said brought the brand’s vision to life and “established Alo as the ultimate destination for those seeking luxury in wellness.”
Moreover, she said, that as wellness has become an essential element of modern luxury, Alo wanted to “redefine après-ski through the lens of mindful living.”
“We understand that wellness goes beyond diet and exercise — it’s a daily choice, a lifestyle that encompasses both mind and body,” said Nacewicz. “Alo embodies this higher state of mind and this deeper connection to yourself and others. We inspire and empower people to show up as their best selves and live the life they want to live.”
To that end, Gorden told WWD that the Alo Atelier collections “represent a natural evolution” for the Alo brand that is being driven by its deep understanding of modern luxury and the lifestyle needs of its community.
“This collection was created to address a gap in the market for winter wear that seamlessly transitions between functional performance and elevated elegance, sitting at the intersection of fashion, wellness, luxury and performance,” said Gordon. “In today’s fashion landscape, there is a growing demand for versatility — pieces that are both luxurious and practical, enabling wearers to move effortlessly through their lives.”
With this collection, she said, Alo is catering to consumers who prioritize quality, timelessness and the ability to curate a capsule wardrobe that moves seamlessly across every aspect of their lives from active pursuits to intimate dinners and glamorous soirées.
“By blending rich fabrications such as silk and cashmere with performance-driven designs, Alo Atelier embodies the idea that luxury and functionality are not mutually exclusive,” said Gordon.
Nacewicz added that Alo Atelier has continued to gain momentum each season and that the company’s early data has shown that this year’s collection has been the most successful yet. Many pieces sold out during the first week, which she credits to an overwhelming demand from both new and loyal customers.
“We know that the Alo consumer shops other luxury brands and shares our belief that wellness is the new luxury,” said Nacewicz. “To meet them where they are, we are responding to the high demand for even more premium products from Alo. We are a design-led brand that operates largely on instinct — this collection was no exception. We know what’s at the forefront of fashion and how to bring that to our customers in the unique Alo way.”
The entire collection is on sale now online and in select flagships. Given the success of the third iteration of Alo Atelier, Alo plans on launching another drop for Alo Atelier next year.
