LONDON — Change might be afoot at Gucci, but the brand is forging ahead with its educational programs.
The Italian luxury brand has revealed that it will be supporting the Tate museum’s London Tate Collective Producers program for the next three years through its Gucci Changemakers initiative.
The annual program selects 50 young people between the ages of 16 and 25 from youth groups and educational organizations in the London boroughs local to the museum’s two branches, Tate Modern and Tate Britain.
The boroughs applicable for selection are Southwark, Westminster, Lambeth and Croydon.
The group of 50 will research, plan and produce multidisciplinary events for the Tate inspired by its current exhibitions and displays. They will also have the opportunity to collaborate with artists, designers and curators on their events, which may vary from late night openings and workshops to talks.
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“Tate’s Collective Producers program has not only helped the gallery engage new audiences but also provided the producers themselves with career pathways into the arts sector. Tate Collective Producers have been at the forefront of our work with and for young people for over two decades,” said Mark Miller, the Tate’s director of learning.
“The generous support from Gucci will enable us to bring young people’s creativity, ideas and voices into the museum in new ways, and connect us to the things that are most important to young people’s lives,” he added.
Gucci is fostering its relationship with the museum after staging its cruise 2025 show at the Tate Modern.
In November 2024, the brand supported Tate Modern’s “Electric Dreams: Art and Technology Before the Internet” exhibition, which runs until June 1.
The showcase traces technology from the ‘50s until the dawn of the internet age and features more than 70 artists and more than 150 works, from psychedelic installations to home computers and video synthesizers.
