DESIGN WEEK CELEBRATIONS: Swarovski has come up with several ways to celebrate Design Week in a year that marks the 130th anniversary for the Austrian-based company.
On Wednesday, the brand will host a cocktail party in its Duomo flagship to present the new Swarovski x Rosenthal Idyllia. The collection, designed by global creative director Giovanna Engelbert, is the second collaboration with the porcelain specialist and features tropical birds such as cockatoos, royal flycatchers and citrus fruits in porcelain.
The jewelry Idyllia collection will also be on display in the store.
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Visual merchandising, including window displays and interior graphics, form part of the overall unveiling. The collaboration is available on the Swarovski website and will be launched globally in stores from June.
Until Sunday, the brand also is inviting visitors to take a ride on a branded Milanese tram adorned with printed motifs depicting Idyllia florals. On board, guests can take part in floral workshops during a 30-minute journey.
This year, Swarovski has joined Euroluce 2025, the light exhibition held in Milan and running until Sunday. The brand has presented a collection entirely made in Austria, which includes lights with five interchangeable shapes that can be used in combination or as individual elements.
Some of the shapes featured are the octagon lily inspired by nature with a star cut at its center; the bead, ideal for crafting chains and links, or the pendeloque, shaped as a teardrop. All the pieces can be complemented with the brand’s interior panels such as the sheets of crystal rocks and fine rocks.
