British fashion brand AllSaints has tapped Thrive to be its internal communications app, a partnership that will later include the platform’s AI-powered employee training and learning services.
This makes AllSaints Thrive’s first customer to take on the app primarily for its communications services, as most client organizations come to Thrive when they need help upskilling or reskilling their workers through its learning management system (LMS).
“AllSaints took a different approach entirely, launching on Thrive purely as a communications platform with plans to bring learning on board in the coming months,” Thrive said in a recent statement. “It’s a smart way to build engagement and create momentum from the very beginning.”
The app would give AllSaints’ workforce a single platform for communications and work-related content, a huge endeavor considering that the retailer has over 2,300 workers across the U.S., the U.K., Europe and Asia. Thrive said the global rollout was done in under six weeks.
Thrive’s LMS has a built-in AI assistant named “Kiki,” which can help teams create content, automate administrative work, assist with answers, coach on knowledge, and analyze data. All these AI features would be styled to match the brand.
Alex Didymiotis, chief people officer at AllSaints Group, underscored why a communication platform such as this is important for its workers who work in stores, distribution centers, and studios that are “often thousands of miles and multiple time zones apart.”
“We needed a platform that could deliver an engaging, accessible and consistent experience for all teams globally—particularly our deskless workforce—while also being easy and intuitive to use,” she said.
“Thrive not only understood the complexity of that ambition but embraced it with clarity and expertise. Their technology, combined with a deep understanding of our values and goals, enabled a seamless transformation,” she added.
AllSaints joins a global community of retail brands including Vodafone, Ann Summers, DECIEM and Reiss in tapping Thrive for employee development.
Thrive Co-CEO Cassie Gasson said the partnership shows businesses are thinking beyond compliance and more on company connections.
“Organisations want one platform that brings together communication, engagement, knowledge and development in a way that genuinely works for every employee—especially deskless teams who have traditionally been behind when it comes to access to workplace technology,” she said.
“Employee expectations have fundamentally changed. People now want the same simple, personalised and mobile-first experience at work that they have in every other part of their lives—that’s why the Thrive App is central to engaging employees and driving communication and collaboration regardless of location, she added.
