As it continues to see brand heat, Saucony is teaming up with Paris-based designer Stan Birch.
Centered around Birch’s “Stand Out” mantra, the collaboration centers around the Wolverine Worldwide-owned footwear brand’s ProGrid Guide 7 sneaker silhouette.
First previewed at Saucony’s Paris Men’s Fashion Week showroom in June, the shoe features a rich palette of burgundy, cream and metallic gold. Nubuck, suede and leather overlays sit atop an open double mesh upper, while interchangeable Velcro logo patches and alternate lace options allow wearers to personalize the look.
“The beauty of this collaboration is in the details,” Jason Faustino, senior director of global energy at Saucony, said in a statement. “From the premium material mix and metallic gold accents to the interchangeable logos and lace options, Stan brought a unique perspective to the ProGrid Guide 7 that celebrates individuality and invites consumers to stand out.”
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The Saucony x Stan Birch ProGrid Guide 7, which retails for $165, launches globally on Sept. 10 at Saucony.com and select retailers worldwide.
The launch follows the August release of Saucony’s fall marathon sneaker collection, which featured four unique Endorphin Azura colorways inspired by the race cities of Sydney, Berlin, Chicago and New York.
Saucony also launched its latest shoe with Grammy-nominated artist Westside Gunn in August with the launch of the new Grid Jazz 9 “Awesome God” sneaker. The silhouette featured a premium multi-tone faux fur upper paired with iridescent leather and a custom embroidered scorpion at the heel window.
For several quarters now, Saucony, along with its sister brand Merrell, have carried much of the success of its parent company Wolverine Worldwide Inc.
Indeed, the performance running brand continued its winning streak in the second quarter of fiscal 2026 with net sales of $158.6 million, a 9.9 percent increase from $144.3 million just a year ago.
