“I wanted to create a space that feels both very Miami and very Jacquemus,” Simon Porte Jacquemus said of his latest flagship boutique, which is opening this week in the city’s burgeoning Design District.
“It’s a city that feels warm, modern and creative,” he told WWD. “I wanted the store to feel minimal and warm, with beautiful materials, handmade details and objects and design pieces that I personally selected.”
Jacquemus has been leaning into the U.S. market lately, having opened a New York flagship in 2024, a Los Angeles location in 2025, plus a seasonal boutique at the Rosewood Miramar Beach in Montecito, Calif.
“Our ambition in the U.S. is to genuinely speak to our Jacquemus audience through a select number of very powerful addresses, in cities that matter globally,” said Sarah Benady, chief executive officer of Jacquemus. “That logic goes beyond our own stores. We reduced our wholesale network by about a third and reinforced our partnerships with the key American retailers in their most elevated doors.”
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In an interview, Benady described Miami as a “natural and obvious” choice for a Jacquemus store: “It all reminds us of the South of France, but with that American energy.”
And ties between the Florida city and the Paris-based house, founded in 2009, go way back. Miami-based specialty store The Webster was one of the young French designer’s early wholesale accounts, more than a decade ago, and Miami was the setting for a memorable 2022 campaign featuring Bad Bunny.
“Miami is also where America and Latin America converge around fashion, art and design, in a mix we feel completely at home in,” Benady said.
Indeed, she described Miami as “a real bridge to Mexico and Brazil, where we are opening soon through local partnerships.”
The 2,900-square-foot boutique at 157 NE 40th Street unit occupies two floors, its design conceived by the founder in collaboration with architectural firm Oma, and echoes some elements of the earliest Jacquemus boutiques, in Paris and Courchevel, France.
Reflecting its environs, the boutique boasts a host of blue-chip artworks, design objects, antiques and furnishings — some designed by Jacquemus himself.
Key artworks include “Le Coureur,” a bronze by Germaine Richier from 1954; Aristide Maillol’s bronze “Femme Couchée” from 1900, and André Bauchant’s painting “Nature morte aux fruits dans un paysage.”
Decor elements include a mahogany coffee table and bookshelf by Frank Lloyd Wright; wall lights and a pedestal ashtray by Jean Royère; Thomas Lee’s original Westport chair, and 19th-century
Provençal furniture.
Winking to the spring 2026 Jacquemus show, staged inside the Orangerie at the Château de Versailles, the boutique boasts two orange-tree planters in French oak, based on the model designed by André Le Nôtre for the castle, and personalized with a Jacquemus badge.
There are even more artworks across the boutique by the likes of Joan Miró, Jean Cocteau, Raoul Dufy, Josef Hoffmann, Martin Parr, Louis Cane, Killion Huang, Wolfgang Tillmans and Pablo Picasso.
The facade allows abundant natural light to fall on stucco walls, handmade terracotta floor tiles, forged-iron furniture and details, plus the focal point of the boutique — a sculptural staircase made with Saint-Marc Jaune stone and encircled with a forged-metal balustrade.
The store includes a dedicated shoe salon and a private VIC area, set up as a jardin d’hiver, or sunroom, and appointed with garden furniture by Mathieu Matégot from 1950.
“The Miami boutique is also already equipped for beauty, which arrives next year,” said Benady, referring its long-term license with French beauty giant L’Oréal, which also made a minority investment in Jacquemus in 2025.
The designer is gung-ho to deliver his first signature perfume to the world, and over the summer on Instagram he showed his grandmother Liline Jacquemus, a brand ambassador, sampling four scent strips.
He also continues to stoke desire with his ongoing collaboration with Nike. Benady disclosed that the new boutique will stock an exclusive Miami version of the Nike Moon Shoe, in powder and mint blue.
“When Simon describes the colors, he says it’s almost as if Miami had been faded by the sun,” she said. “Our previous versions sold out within minutes, so it felt right to bring something this special to the opening.”
The Miami boutique will also showcase some vintage jewelry, handpicked by the designer.
The executive characterized American consumers as enthusiasts of the brand.
They “instinctively understand the story of Jacquemus. In some ways, Simon’s story feels
more American than French: a self-taught man who built the maison from the ground up,” she said.
“We’re seeing tremendous enthusiasm around our more sophisticated ready-to-wear, and our higher-priced pieces perform particularly well in the U.S., including made-to-order following our shows,” she said. “We have invested enormously over the past few seasons in our talents, our ateliers, our
development, our manufacturing and our quality. We’re seeing all of that pay off, American
customers keep coming back for more across the world.”
Jacquemus operates around 30 locations around the world if one includes resort activations, which this year included temporary stores in Forte dei Marmi in Italy and Bodrum, Turkey.
Next up for the house is tackling the vast Asian market.
“Our physical presence there is still extremely limited,” Benady said. “Simon and I spent time in the region this year, and what struck me was the connection the younger Chinese generation feels with Jacquemus. They know the imagery, the shows, the lifestyle of the maison without really having access to the product yet. Responding to that enthusiasm is the priority of our next chapter.”
