Anya Hindmarch is bringing her design ethos to a new collaboration.
The British designer is joining forces with Uniqlo for a knitwear collection that leverages Hindmarch’s playful design codes. The collection offers women’s and kids sweaters, beanies, socks, tote bags and other pieces ranging in price from $7.90 to $99.90.
“I am a huge Uniqlo fan. I have always loved their knitwear and own most colors of the merino, lambswool and cashmere. So when I was approached to work together on a global collaboration, I jumped at the chance,” Hindmarch said. “Uniqlo knitwear is frankly perfect — and cult — so I wanted to play with it rather than reinvent it. We deconstructed the pieces, reversed the knit, exposed seams and changed some of the stitches, then darned some pieces back together. So, it’s the same but different. Where we played, we added our eyes, almost as a sort of graffiti tag.”
Standout styles from the collection include a lambswool knit sweater featuring a bi-colored sleeve embellished with stitching. The collection’s pieces also feature Hindmarch’s signature graphic eyes motif as subtle design elements.
The collection utilizes Uniqlo’s Heattech technology, which is celebrating its 20th anniversary this year. The designer used the material in the collection’s accessories, like the knit cap, socks and gloves.
“I believe the exceptional creativity and modern craftsmanship of Anya Hindmarch, along with [her] philosophy of valuing customers, fits well with the Uniqlo approach to clothes-making,” said Yukihiro Katsuta, the group senior executive officer at Uniqlo’s parent company, Fast Retailing. “The infusion of [Hindmarch’s] trademark humor into Uniqlo essential items creates an exciting new collection of LifeWear that we hope will warm the body and mind this holiday season.”
The Uniqlo x Anya Hindmarch collection will be available at Uniqlo’s U.S. stores and website starting Nov. 24.
