Image Source: Getty / Kevin Mazur / Contributor
After teasing a potential beauty brand in May 2023, Beyoncé has officially confirmed her hair-care line Cécred. In video posted on Instagram in collaboration with the brand page, there are people in various stages of getting their hair done from washing to styling, all punctuated by vintage snaps of the Knowles family in Tina Knowles’s salon back in the ’90s.
Specific details about the line are still being kept under wraps, but fans have been sleuthing since the original clues about the star’s latest venture were revealed back in 2023. The first hint was when she posted a carousel on Instagram with photos of her sitting in front of her vanity and curling her hair. Now, for the average follower, that wouldn’t be a shock. However, if you also have your PhD in Beyoncé Studies, you know that there are only a handful of people who typically do her hair: her mother, Tina Knowles-Lawson, and her long-time stylists Neal Farinah and Kim Kimble.
In that same video there also appeared to be unlabeled bottles of beauty lab samples lined up in front of her. Additionally, according to the United States Patent and Trademark Office website, a trademark was filed in 2012 for “B” covering a host of products related to hair, such as “non-medicated hair-care preparations,” hair gel, shampoo, conditioner, and more. The owner of that trademark is BGK Trademark Holdings, also known as Beyoncé’s holding company. That meant, at the very least, that thoughts of a hair-care line from the star had been brewing for about 10 years.
But that wasn’t the end of the evidence. In a handwritten note in the last slide of the carousel, Beyoncé asked fans if they recall her first job, which was sweeping hair in her mother’s salon. After detailing the impact that she saw the salon have on countless women, Beyoncé ended the note with: “Having learned so much on my own hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”
More details are forthcoming. POPSUGAR has reached out to the Cécred team for more information and will update this post with more details when we hear back. For now, what can confirm the launch is timed for Feb. 20th. Please excuse us while we dry heave into a paper bag. Our dreams are finally coming true.
